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| 研究生： |
鄭承基 Jung, Seung Ki |
|---|---|
| 論文名稱： |
NAS(Network Attached Storage)市場銷售模式 Marketing Plan of NAS(Network Attached Storage) |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2011 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 31 |
| 中文關鍵詞： | NAS 、市場銷售模式 |
| 外文關鍵詞： | Marketing Plan, Network Attached Storage |
| 相關次數： | 點閱：265 下載：0 |
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As people’s lifestyle is changing and the cloud computing environment is spreading into our everyday life, more people want to create their own multimedia contents. Therefore, people need connection, interaction and larger storage space. On the other hand, technology is pursuing lean and reasonable capacity of storage. Even though NAS is not a new product concept, consumer’s recognition level of NAS is still low. The most important thing for the success of NAS is to enhance the market recognition first. To do so, a new type of marketing approach is needed which is different from the conventional one.
Abstract ii
TABLE OF CONTENTS iii
1. Introduction 1
1.1. Lifestyle and Technology 1
1.2. What is NAS 2
2. Environment Analysis 5
2.1. NAS Market Growth Trend 5
2.1.1. Forecast 5
2.1.2. Implication 6
2.2. Competition 6
2.2.1. Strategic Positioning of Major Competitors 6
2.2.2. Differentiation 8
2.3. Key Driving Factors 8
2.3.1. Multimedia Product 8
2.3.2. Home Network Product 9
3. Issues and Ideas for NAS Marketing 10
3.1. Issues of NAS Marketing 10
3.2. Ideas for Breakthrough 11
3.2.1. Concept of “micro-marketing” 11
3.2.2. Micro-marketing 12
3.2.3. Implementation 12
4. Segmentation, Targeting and Positioning 14
4.1. Segmentation 14
4.2. Targeting 15
4.3. Positioning 18
5. Marketing Mix 20
5.1. Product and Price 20
5.2. Promotion 24
6. Feasibility 27
7. Conclusion 29
8. Reference 31
【1】Park Chung Hwan, Oh Se Jo. 1997. Market Oriented Marketing Management. 253-256
【2】Web Analytics World, www.webanalyticsworld.net
【3】NCCU IMBA (http://imba.nccu.edu.tw)
【4】In-Stat Report 2009, 2010
【5】CARAT 2008
【6】MSN Money (http://moneycentral.msn.com)
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