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| 研究生： |
謝蕙如 Hsieh, Holly |
|---|---|
| 論文名稱： |
就是女王果汁吧創業計畫 JUICY QUEEN Business Plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 48 |
| 相關次數： | 點閱：247 下載：0 |
| 分享至: |
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After a tiring daily work, do you feel worried about your health?
Do you think you eat enough fruit or vegetables everyday?
Or just drink several cups of coffee to awake yourself?
"JUICY QUEEN" is a fancy juice bar in Taipei that sells only 100% fresh juice, with no sugar, no water, no ice cube, and no artificial ingredients added. It is a new style juice bar that serves not only various fresh-made juices, but also the cozy and relaxing environment makes each customer feels like a “Queen”. JUICY QUEEN is definitely the only choice for the health-conscious people, who are the market trend after the huge impact of DEHP plasticizer storm. JUICY QUEEN gives you more than a glass of juice; we bring health to your life!
This business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preference, and projected growth. The owner will invest around NTD 1,500,000 to cover all star-up costs and operational expenses.
Drink coffee, go Starbucks! Drink healthy, come JUICY QUEEN!
1. Executive Summary 1
1.1. Mission 2
1.2. Objectives 2
2. General Company Description 3
2.1. History and Background 3
2.2. About JUICY QUEEN 4
2.3. Start-up Summary 7
3. Products and Services 9
3.1. Product Offering 9
3.2. Packaging 13
3.3. Service Offering 14
4. Market Analysis 15
4.1. Market Survey: JUICY QUEEN juice bar 15
4.2. Market Size 21
4.3. Current Market 25
4.4. Market Trend 26
4.5. Market Needs 26
4.6. Customers 28
4.7. Competition 29
5. Marketing Plan 34
5.1. Strategy 34
5.2. Pricing: 39
5.3. Channels: 39
6. Operational Plan 40
6.1. Production 40
6.2. Storage 41
6.3. Personnel 42
7. Financial Plan 43
7.1. Break-even Analysis 43
7.2. Projected Profit and Loss 45
8. Reference 48
【1】 Taipei City Population Statistics Data per district (Nov. 2011).
Department of Civil Affairs, Taipei City Government. http://www.ca.taipei.gov.tw/ct.asp?xItem=1503254&ctNode=41896&mp=102001
【2】 Taipei City Population Statistics Data per age (May 2011).
Department of Civil Affairs, Taipei City Government.
【3】 Taiwan, The Fruit Kingdom: http://www.taiwan.gov.tw/
【4】 Introduction of 10 classic fruits.
Agriculture and Food Agency, Council of Agriculture, Executive Yuan.
http://www.afa.gov.tw/tenclassic_index.asp?CatID=64
【5】 Juice recipes, At the Jucing Cafe
http://www.juicingcafe.com/
【6】 Inspection report of DEHP plasticizer for Honey (2011/06/07)
http://www.bee.org.tw/pic/topics.aspx?id=220
【7】 PP cups, Goodflag Biotechnology Corporation
http://www.goodflag.com.tw/index.php?arem=99&type=top
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