| 研究生: |
周禎洋 Chow, Victor J. |
|---|---|
| 論文名稱: |
油電混合機車代理商業計畫書 Hybrid Scooter Importership Business Plan |
| 指導教授: |
何小台
Ho, Chester |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2011 |
| 畢業學年度: | 99 |
| 語文別: | 英文 |
| 論文頁數: | 33 |
| 中文關鍵詞: | 油電混合機車 |
| 外文關鍵詞: | Hybrid Scooter |
| 相關次數: | 點閱:221 下載:56 |
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This business plan has been prepared to provide the reader with information about IMBA Motors Limited (IML), including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends.
IMBA Motors Limited has identified eco-friendly two-wheeled transportation as its primary interest and to that end the company has focused its efforts on the establishment of an importership that will import a complete line of hybrid scooters and develop retailer, sales and marketing, and after-sales service functions. We want to provide quality transportation for all socially responsible and environmentally conscious parties.
Focused on a quality, eco-friendly lifestyle, IMBA Motors Limited is a company primed to take advantage of an expanding and profitable scooter industry in Taiwan.
IMBA Motors Limited is seeking seed capital of NT$ 60 million for initial company operations. IMBA Motors Limited projects gross sales of NT$ 1.3 billion and a net income of NT$78 million in year 3, with an NPV of NT$ 50 million, a payback within 34 months and an IRR of 33%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.
1.0 Executive Summary 2
1.1Mission 4
1.2 Company Management 4
1.3 Keys to Success 5
2.0 Product Overview 6
3.0 External Market Analysis 9
3.1 Taiwan Scooter Market 9
3.2 Government Support 10
3.3 SWOT Analysis 10
3.4 Competitor Analysis 11
3.5 Market Segmentation 12
3.6 Target Audience 14
4.0 Price Strategy 15
5.0 Product Strategy 17
6.0 Promotion Strategy 17
7.0 Place/ Channel Strategy 18
7.1 Distribution Strategy 20
8.0 Sales Objectives by Market Segment 20
9.0 Financial Strategy 21
9.1 Financial Statements 23
9.2 Financial Assumptions 23
9.3 Ratio Analysis 23
Appendix 25
1. Official Web Portal, Green Living: Hybrid Vehicle Emissions. 2009. Retrieved on March 6, 2011, from National Chengchi University: http://greenliving.lovetoknow.com/Hybrid_Vehicle_Emissions
2. Official Web Portal, Philstar.com: Learning from Taiwan's Scooters. Dizon, Lester, April 8, 2009. Retrieved March 6, 2011, from National Chengchi University: http://www.philstar.com/Article.aspx?articleId=456147&publicationSubCategoryId=72
3. Official Web Portal, The China Post: Electric motorbike subsidies to be extended by a year. August 27, 2010. Retrieved March 6, 2011, from National Chengchi University: http://www.chinapost.com.tw/business/asia-taiwan/2010/08/27/270351/Electric-motorbike.htm
4. Official Web Portal, Want China Times: 3 Year Commodity Tax Waiver for Electric Vehicles. January 12, 2011. Retrieved March 6, 2011, from National Chengchi University: http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1102&MainCatID=&id=20110112000020
5. Official Web Portal, Hubpages: Motor Scooter Buyer Guide. 2009. Retrieved March 6, 2011, from National Chengchi University: http://hubpages.com/hub/Motor-Scooter-Guide
6. Rogers, Everett M. Diffusion of Innovations. Free Press; Original edition, the United States, 2003.
7. Official Web Portal, LOHAS: The Globalization of LOHAS. 2010. Ning, Ted, April 8, 2009. Retrieved March 6, 2011, from National Chengchi University: http://blog.lohas.com/blog/lohas-trends/the-globalization-of-lohas
8. Official Web Portal, National Statistics Republic of China: Report on The Survey of Family Income and Expenditure. 2009. Retrieved March 7, 2011, from National Chengchi University: http://eng.stat.gov.tw/ct.asp?xItem=3417&CtNode=1596&mp=5
9. Official Web Portal, Strategy + Business: The Barista Principle- Starbucks and the Rise of Relational Capital. Gulati, Ranjay, July 17, 2002. Retrieved March 6, 2011, from National Chengchi University: http://www.strategy-business.com/article/20534?gko=582b3