跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 梁俊偉
Liang, Chun-Wei
論文名稱： 美國膠黏劑市場之產業分析與擴張策略: 以台資企業為例
Industry analysis and expansion strategies for the U.S. adhesive market : taking an example of a Taiwan-based company
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2017
畢業學年度： 106
語文別： 英文
論文頁數： 101
中文關鍵詞： 黏著劑 、定量戰略計劃矩陣 、策略分析 、全面品質管理 、美國保護主義
外文關鍵詞： Adhesive, QSPM, Strategic Analysis, TQM, U.S. Protectionism
相關次數： 點閱：26  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • In the past two years, a Taiwan-based adhesive manufacturer confronted significant declines in sales for the U.S. market. The purpose of the study is to propose alternative strategies for the manufacturer in expanding the U.S. adhesive market and to assess the best strategies to be implemented. The Quantitative Strategic Planning Matrix (QSPM), a managerial assessment tool that determines the relative attractiveness of different strategies based on a firm’s external and internal factors, was adopted as the methodology. The results revealed that working with alternative agents is the most suitable strategic decision. The selected strategy is two percent better than strategy one: Build a factory in the U.S., eight percent better than strategy two: Maintain and strengthen the existing ODM model, eleven percent better than strategy three: Acquire the current agent, and twenty percent better than strategy five: Supply from the JV factory in India. The study findings may serve as a guide for the management team to construct their market development plan for the U.S. market.

    1. Introduction 1
    1.1. Motivation and Purpose 1
    1.2. Limitations 2
    1.3. Framework of the Study 2
    2. Products and Applications 4
    2.1. Product Introduction 4
    2.2. Application Intoduction 8
    3. Adhesive Industry Overview 10
    3.1.The Global Market 10
    3.2. The U.S. Market Potential Volume 13
    3.3. The Future Trend 17
    4. Situation Analysis 19
    4.1. Current Market Share 21
    4.2. Impact of U.S. Manufacturing 22
    4.3. Suppliers 5
    4.4. Competiros 30
    4.5. Competitive Advantages 32
    4.6. SWOT Analysis-U.S. Expansion Scenario 34
    5. Proposed Strategies and Possible Solutions 38
    5.1. Building a Factory in USA 38
    5.1.1 Choosing an Ideal Location 43
    5.1.2 Capital Expenditure Estimation. 50
    5.1.3 Governmenr Funds and Tax Exemptions 51
    5.1.4 Human Resources and Talents 56
    5.1.5 Sales Projection and Breakeven Analysis 62
    5.1.6 Pros and Cons 63
    5.2. Maintaining the Existing Business Model and Strengthing ODM Capabilities 65
    5.3. Acquiring KU 71
    5.4. Working with Alterative Agents 76
    5.5. Supplying from the Indian JV Factory 82
    6. Strategy Evaluation 89
    6.1. QSPM Introduction 89
    6.2. Evaluating the Strategies 91
    7. Conclustion and Suggestion 95

    Reference 97
    Appendix 100

    2016 Best & Worst States for Business. (2016) [Online]. Available: https://chiefexecutive.net/2016-best-and-worst-states-for-business-full-list/

    Adam Robinson. (2014, April 28). US Manufacturing Only 5 Percent More Costly Than China, Strengthens Case for Reshoring. [Online]. Available: http://cerasis.com/2014/04/28/us-manufacturing-reshoring/

    AmCham China’s 2016 China Business Climate Survey Report 美国商会&贝恩：2016年中国商务环境调查报告（附下载）[Online]. Available: http://www.199it.com/archives/435538.html

    Brain Dumaine. (2015, June 26). U.S. Manufacturing costs are almost as low as China’s, and that’s a very big deal [Online]. Available: http://fortune.com/2015/06/26/fracking-manufacturing-costs/

    Charles W.L. Hill, Gareth R. Jones, and Melissa A. Schilling, Strategic Management: Theory, 11th ed. Stamford, CT.: Cengage Learning, 2013, ch.4.

    China Productivity Center. TNCPC輔導企業成效A [Online]. Available: http://www.tncpc.org.tw/files/%E5%8F%B0%E5%8D%97%E6%9C%8D%E5%8B%99%E8%99%95%E8%BC%94%E5%B0%8E%E4%BC%81%E6%A5%AD%E6%88%90%E6%95%88A.pdf

    Cooke, T. E. (1986), Merger and Acquisition, Oxford: Basil Blackwell.

    Dale Buss. (2016, May 11). The Top 10 States for Manufacturing [Online]. Available: https://chiefexecutive.net/the-top-10-states-for-manufacturing/

    David, M.E., David, F. R., & David, F. R., “The Quantitative Strategic Planning Matrix (QSPM) Applied to a Retail Computer Store,” The Coastal Business Journal, vol.8, no.1, pp. 42-52, 2009.

    Formosa Plastics Company Website. Company Profile. [Online]. Available: http://www.fpcusa.com/company/operations/

    Kaynak, H. (2003) 'The relationship between total quality management practices and their effects on firm performance', Journal of operations management, vol. 21, no. 4,pp. 405-435.

    Laura Heller. (2016, June 28). Walmart's Made In The USA Claim: Fact Or Fiction? [Online]. Available: https://www.forbes.com/sites/lauraheller/2016/06/28/walmart-made-in-the-usa-products-fact-or-fiction/#5022eaa13a2b

    Mahima Gupta, Charu Shri, & Anshu Agrawal, “Strategy Formulation for Performance Improvement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix”, Journal of Applied Packaging Research, vol.7, no.3, pp. 60-75, 2015.

    Meredith E. David, Fred R. David & Forest R. David, “The Quantitative Strategic Planning Matrix: a New Marketing Tool”, Journal of Strategic Marketing, pp. 1-11, 2016

    MWPVL International Leadership in Supply Chain and Logistics Consulting. The Walmart Distribution Center Networks in the United States [Online]. Available: http://www.mwpvl.com/html/walmart.html

    Mohammad Saeed Taslimi, Ali Kaab Omeyr, and Sakineh Arabkoohsar, “Formulating a strategy through quantitative strategic planning matrix (QSPM) based on SWOT framework (Case study: industrial group of Barez Tires),” International Journal of Economy, Management and Social Sciences, vol.3, no.8, pp. 451-457, 2014.

    ResearchGate. THE IMPACT OF ADOPTION OF TQM PRACTICES ON FIRMS' EFFICIENCY AND EFFECTIVENESS: AN ANALYTICAL STUDY OF SAUDI POULTRY PROCESSING PLANTS [Online]. Available: https://www.researchgate.net/publication/283347594_THE_IMPACT_OF_ADOPTION_OF_TQM_PRACTICES_ON_FIRMS%27_EFFICIENCY_AND_EFFECTIVENESS_AN_ANALYTICAL_STUDY_OF_SAUDI_POULTRY_PROCESSING_PLANTS

    Responsible Sourcing. (2017) [Online]. Available: https://corporate.walmart.com/responsible-sourcing

    RobotWorx. How Much Does Robot Automation Cost? [Online]. Available FTP: https://www.robots.com/faq/show/how-much-does-robot-automation-cost

    Sayan Chatterjee, “Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms,” Strategic Management Journal, vol.7, pp. 119-139, 1986.

    Stefan Karenfort, Synergy in Mergers & Acquisitions: The Role of Business Relatedness, Germany: Josef Eul Verlag GmbH, 2011.

    Sophia Yan. (2016, March 17). Made in China' labor is not actually that chea. [Online]. Available: http://money.cnn.com/2016/03/17/news/economy/china-cheap-labor-productivity/index.html

    TEXAS ECONOMIC DEVELOPMENT CORPORATION (TXEDC). TEXAS ENTERPRISE FUND [Online]. Available: https://businessintexas.com/services/texas-enterprise-fund

    TradingEconomics.com. China Manufacturing Production [Online]. Available FTP: https://tradingeconomics.com/china/manufacturing-production

    Wernerfelt B. 19, “A Resource-based View of the Firm”, Strategic Management Journal 5(2), 171-180, 1984

    Wikipedia, the Free Encyclopedia. Dow Chemical Company [Online]. Available: https://en.wikipedia.org/wiki/Dow_Chemical_Company

    United States Department of Labor. Wage and Hour Division (WHD), Minimum Wage Laws in the States - September 30, 2017 [Online]. Available: https://www.dol.gov/whd/minwage/america.htm

    無法下載圖示 此全文未授權公開
    QR CODE
    :::