1.0 Executive Summary 1
Chart: Highlights 2
1.1 Objectives 2
1.2 Mission 2
1.3 Keys to Success 3
2.0 Company Summary 3
2.1 Company Ownership 3
2.2 Start-up Summary 4
Table: Start-up 4
Chart: Start-up 4
3.0 Services 4
4.0 Market Analysis Summary 5
4.1 Market Segmentation 5
Table: Market Analysis 6
Chart: Market Analysis (Pie) 6
4.2 Target Market Segment Strategy 7
4.3 Service Business Analysis 7
4.3.1 Competition and Buying Patterns 7
4.3.2 Learn from Failure 7
5.0 Web Plan Summary 8
5.1 Website Marketing Strategy 8
5.2 Development Requirements 9
6.0 Strategy and Implementation Summary 9
6.1 Competitive Edge 9
6.2 Marketing Strategy 10
6.3 Sales Strategy 10
6.3.1 Sales Forecast 10
Table: Sales Forecast 10
Chart: Sales Monthly 11
Chart: Sales by Year 11
6.4 Milestones 11
Table: Milestones 11
7.0 Management Summary 12
7.1 Personnel Plan 13
Table: Personnel 14
8.0 Financial Plan 14
8.1 Start-up Funding 15
Table: Start-up Funding 15
8.2 Important Assumptions 15
8.3 Break-even Analysis 16
8.4 Projected Profit and Loss 16
Table: Profit and Loss 16
Chart: Profit Monthly 17
Chart: Profit Yearly 17
Chart: Gross Margin Monthly 18
Chart: Gross Margin Yearly 18
8.5 Projected Cash Flow 18
Table: Cash Flow 19
Chart: Cash 20
Table: Balance Sheet 20
8.6 Projected Balance Sheet 21
8.7 Business Ratios 21
8.7 Business Ratios 22
Table: Ratios 22
Table: Sales Forecast 22
Table: Personnel 23
Table: Profit and Loss 24
Table: Cash Flow 25
Table: Balance Sheet 26