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| 研究生： |
黃靖凱 Huang, Jing-Kai |
|---|---|
| 論文名稱： |
連鎖商店的定價與進入決策 Chain store competition in a city: pricing and entry decisions |
| 指導教授： |
王信實
何靜嫺 |
| 口試委員: | 翁世芳 |
| 學位類別： |
碩士
Master |
| 系所名稱： |
社會科學學院 - 經濟學系 Department of Economics |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 38 |
| 中文關鍵詞： | 連鎖店 、網絡效果 、定價 、位置 |
| 外文關鍵詞： | Chain store, Network, Pricing, Locations |
| 相關次數： | 點閱：66 下載：0 |
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我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。
We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop's geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop's demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.
1. Introduction....1
1.1 Related Literature....4
2. The Model....6
2.1 Street Network....6
2.2. Chain Store Network....7
2.3 Cross-Shop Relationship and Shop Demand....7
2.3.1 Geographic Effect....8
2.3.2 Cross Chain Effect....9
2.3.3 Combined Effect, Demand and Profit....10
2.4. Timing of Game....12
3. Characterization of Equilibrium....12
3.1 Presented by Matrix....13
3.2 The Adjacency Matrix for Chains....15
4. Equilibrium with Only One Effect....16
4.1 No Cross Chain Difference....17
4.2 No Cross Chain Effects....18
4.3 No Geographic Effect....21
5. Location and Entry Problems....23
5.1 Chains with the same weight....25
5.2 Chains with Different Weights....26
5.3 Opening A New Shop....27
6. Concluding Remarks....30
Appendix....31
Reference....38
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