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研究生: 王聖惠
Wang, Sheng-Hui
論文名稱: 永續策略形成及執行:以 C 跨境電商為例
Sustainability Strategy Formation and Execution: A Case Study of C Cross-Border E-Commerce
指導教授: 吳安妮
口試委員: 黃政仁
郭翠菱
學位類別: 碩士
Master
系所名稱: 商學院 - 會計學系
Department of Accounting
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 77
中文關鍵詞: 永續經營SO 計分卡平衡計分卡永續創新策略ESG
外文關鍵詞: Sustainable operation, SO scorecard, Balanced scorecard, Sustainable innovation strategy, ESG
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  • 隨著極端氣候事件不斷對地球造成衝擊,永續的重要性已成為全球性的關切焦點。企業除了要追求盈利,亦應該思考其對環境和社會的影響。本研究運用個案研究法,探索如何將永續思維融入企業的營運中,協助企業清晰地訂立永續的使命、願景和價值觀。
    透過永續的SO計分卡,本研究將分析企業在永續方面的內部優勢以及外部機會,透過四大重要條件,制定相應的永續創新策略。在制定永續創新策略後,利用永續平衡計分卡,將企業的營運劃分為兩大主線:「研發及設計主線」和「行銷主線」,通過策略地圖中的垂直和水平因果關係,推導出策略性議題、策略性目標、策略性衡量指標和目標值,期望透過永續平衡計分卡的應用,有效地實施永續創新策略,為未來導入作業價值管理系統奠定基礎。


    As extreme weather events continue to impact the Earth, the importance of sustainability has become a global focal point of concern. In addition to pursuing profits, businesses should also consider their impact on the environment and society. This study employs a case study approach to explore how to integrate sustainability thinking into corporate operations, helping companies to clearly establish sustainable missions, visions, and values.
    Through a SO Scorecard (Strengths and Opportunities), this study will analyze the internal strengths and external opportunities of businesses in sustainability. By employing four key criteria, corresponding sustainable innovation strategies will be formulated. After formulating sustainable innovation strategies, the study will utilize the Sustainability Balanced Scorecard to divide the company's operations into two main threads: "Research and Design" and "Marketing," deriving strategic issues, strategic objectives, strategic measurement indicators, and target values through the vertical and horizontal cause-and-effect relationships in the strategy map. It is expected that through the application of the "Sustainability Balanced Scorecard", sustainable innovation strategies can be effectively implemented, laying the foundation for future introduction of activity value management systems.

    壹、 緒論 1
    一、 研究動機及目的 1
    二、 研究問題 3
    三、 研究架構 5

    貳、 文獻探討 7
    一、 永續思維之使命、願景及價值觀 7
    二、 永續策略之形成 10
    三、 永續策略之執行 17
    四、 本研究之延伸 24

    參、 研究方法 26
    一、 個案研究方法 26
    二、 研究流程 28

    肆、 個案背景介紹 30
    一、 跨境電商產業介紹 30
    二、 個案組織介紹 31

    伍、 永續經營的整合性解決方案 35
    一、 使命、願景及價值觀 36
    二、 C 公司的內部優勢 39
    三、 C 公司的外部機會 42
    四、 C 公司的四大重要條件 44
    五、 策略地圖 49
    六、 策略性衡量指標展開 60
    七、 永續創新策略形成及執行結合之預期效益分析 68

    陸、 結論 70
    一、 研究結論 70
    二、 研究限制 72
    三、 未來研究建議 73

    柒、 參考文獻 75
    一、 中文文獻部分 75
    二、 英文文獻部分 75

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