參考書目
何培基，應用非計量多元尺度法及層次集群法分析冷氣機市場品牌印象之研究（台北：淡江大學管理科學研究所碩士論文，民國66年6月）。
黃俊英，多變量分析，第二版，華泰（民國75年1月）。
林文壽，聯合分析在國產小客車產品最佳化之應用研究（台北：政治大學企業管　理研究所碩士論文，民國73年6月）。
吳兆益，聯合分析在果汁消費者知覺與偏好上之應用研究（台北：政治大學企業　管理研究所碩士論文，民國71年6月）。
吳金水，自顯性偏好模式與聯合分析在訂婚囍餅市場上之應用研究（台北：淡江　大學管理科學研究所碩士論文，民國72年6月）。
榮魯青，產品空間之研究：非計量多元尺度法及層次集群分析法之應用－彩色電　視機之例（台北：政治大學企業管理研究所碩士論文，民國73年6月）
蘇應麟，旅行業對大型國際觀光旅管知覺與偏好上之研究一非計量多元尺度法及　聯合分析法之應用（台北：臺灣大學商學研究所碩士論文，民國74年6月）。
邱賜福，聯合分析在速食湯產品最佳化策略上之應用研究（台北：淡江大學管理　科學研究所碩士論文，民國72年6月）。
陳來成，非計量多元尺度法之應用一機車實證研究（台南：成功大學工業管理研究所碩士論文，民國68年5月）。
1. Green, P. E., "Marketing Applications of MDS: Assessment and Outlook," Journal of Marketing, Vol.39, (Jaurary,1975) pp.24-31.
2. Green, P. E., "A New Approach to Market Segmentation," Business Horizons. Vo1.20, (February, 1977) pp.61-73.
3. Green, P; E. & F. J. Carmone, Multidimensional Scaling and Related Techniques in Marketing Analysis (Boston:Allyn & Bacon, Inc., 1970) .
4. Green. P. E., F. J. Carmone & Y. -Wind, "Subjective. Evaluation Models and Conjoint Measurement," Behavioral Science, Vol.l7 (1972) pp.288-99.
5. Green, P. E. with contribution by J. D. Carroll, Analyzing Multivariate Data (Hinsdale, Ill.: Dryden Press, 1978).
6. Green, P. E., J. D. Carroll & F. J. Carmone, "Super-ordinate Factorial Designs in the Analysis of Consumer Judgments," Journal of Business Research, Vol. 4, (November, 1976) pp.281-95.
7. Acito, F. & A. K. Jain, "Evaluation of Conjoint Analysis Results: A Comparison of Methods," Journal of Marketing Research, Vol.l7 (February, 1980) pp . 106-12.
8. Addleman, S., "Orthogonal Main-Effect Plans for Asymmetrical Factorial Experiments," Technometrics, Vol.4 . (February, 1962) pp.21-46.
9. Anttila, M. , R. R. van den Heuvel & K. Möller, "Conjoint Measurement for Marketing Management," European Journal of Marketing, Vol.l4 (1980) pp.397-408 ,
10.Bass, F. M., C. W. King & E. A. Pessemier, Application of the Science in Marketing (New York: John Wiely & Sons,Inc., 1969) .
11. Bennett, J. F. & W. L. Hays, "Multidimensional Unfolding: Determining the Dimensionality of Ranked Preference Data," Psychometrika, Vol.25 (March, 1960) pp. 27-43.
12. Bose, R. C. & K. A. Bush, "Orthogonal Arrays of Strength Two and Three," Annals of Mathematical Statistics, Vol.23 (1952) pp.508-24.
13. Carmone, F. J., P. E. Green & A. K. Jain, "Robustness of Conjoint Analysis: Some Monte Carlo Results," Journal of Marketing Research, vol. 15 (May, 1978) pp.300-3.
14. Carroll, J. D., "Categorical Conjoint Measurements," Unpublished paper, Bell Laboratories (Murray Hill, N. J., 1969) .
15. Green, P. E. & W. S. DeSarbo, "Additive Decomposition of Perceptions Data via Conjiont Analysis," Journal of Consumer Research, Vol. 5 (June, 1978) pp.58- 65.
16. Green, P . E. & W. S. DeSarbo, "Componential Segmentation in e Analysis of Consumer Trade-Offs," Journal of Marketing, Vol. 43 (Fall, 1979) pp.89-91.
17. Green, P. E. & M. T. Devita, "A Complementarity Model of Consumer Utility for Item Collections," Journal of Consumer Research, Vol. 1 (December, 1974) pp.56-67.
18. Green, P. E. & M. T. Devita, "An Interaction.. Model of Consumer Utility," Journal of Consumer Research, Vol. 2 (September, 1975) pp.146-53.
19. Green, P. E., S. M. Goldberg & M. Montemayor, "A Hybrid Utility Estimation Model for Conjoint Analysis," Journal of Marketing, Vol.45 (Winter, 1981) pp. 33-41.