本研究以台灣手搖飲原物料產業為研究主軸，探討在全球化浪潮下，中小企業如何透過策略布局與資源整合，推動品牌國際化與供應鏈升級。研究以嘉裕正企業為個案，分析其於亞洲、東南亞、北美及歐洲市場的國際化經驗，並結合全球策略、AAA 架構、全球價值鏈（GVC）及國際通路管理等理論，建構出手搖飲原物料企業之國際化發展模式。
研究採用質性研究方法，透過文獻分析與次級資料蒐集，歸納嘉裕正企業在不同市場階段的策略演進與管理重點。研究結果顯示：第一，嘉裕正能結合「順應（Adaptation）」與「集結（Aggregation）」策略，有效平衡在地市場需求與全球標準化效率；第二，企業以「研發創新」與「品質管理」作為核心資源，建立穩定的國際客戶關係網絡；第三，透過品牌合作與在地化生產，嘉裕正成功提升價值鏈位置，從原料供應商轉型為國際合作夥伴；第四，企業面對全球法規、文化與成本挑戰時，能靈活運用區域分工與數位化管理，以維持供應鏈彈性與競爭力。
本研究除釐清台灣手搖飲原料產業之全球化挑戰外，亦提出具實務價值之建議：中小企業應以差異化創新、策略聯盟與數位轉型為國際化核心，逐步建立跨國營運能力。研究結果可作為後續相關產業制定海外布局與供應鏈升級策略之參考。

This study explores the internationalization strategies of Taiwan’s bubble tea ingredient suppliers, focusing on how small and medium-sized enterprises (SMEs) leverage strategic planning and resource integration to enhance global competitiveness. Using Jiayuzheng Enterprise as a case study, this research examines its international expansion across Asia, Southeast Asia, North America, and Europe. By applying theories of global strategy, the AAA framework, Global Value Chain (GVC), and international channel management, the study constructs a practical model for the international development of ingredient suppliers in the beverage industry.
Adopting a qualitative research approach, this study integrates literature review and secondary data analysis to identify Jiayuzheng’s strategic evolution and managerial focus during its globalization process. The findings reveal that: (1) Jiayuzheng effectively balances localization and standardization through the combined use of Adaptation and Aggregation strategies; (2) the firm’s R&D innovation and quality management serve as its key competitive resources; (3) by engaging in co-branding and local production, Jiayuzheng successfully upgraded its role within the global value chain from a material supplier to a strategic international partner; and (4) the company maintains operational resilience by leveraging regional production flexibility and digital management tools to cope with regulatory and cost challenges.
This research provides both theoretical insights and managerial implications for Taiwan’s ingredient suppliers. It highlights the importance of innovation differentiation, strategic alliance, and digital transformation as key drivers of sustainable internationalization.

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