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研究生： 沈莆盛
Shen, Pu-Sheng
論文名稱： 潤滑油貿易公司在台灣的前景個案分析
A Case Study of the Prospects of a Lubricant Trading Company in Taiwan
指導教授： 張大為
Chang, David
口試委員: 林月雲
Lin, Carol
陳春龍
Chen, Samuel
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 89
中文關鍵詞： 機器潤滑油 、貿易公司 、台灣 、石油產品 、食品及潤滑油
外文關鍵詞： Engine lubricant, Trading company, Taiwan, Petroleum products, Food-grade lubricant
DOI URL： http://doi.org/10.6814/NCCU202200436
相關次數： 點閱：90  下載：0 
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    • The lubricant market is a crucial component of the broader manufacturing sector. The present study comprises an analysis of Company K, an industrial lubricant distributor located in Taipei. The firm was founded three decades ago, and is primarily focused on the cement, recycling and excavating sectors. The firm’s strategy is to offer affordable prices, product quality and customer service.
    The highly competitive market has forced the family-fun Company K to consider transformation in business operation. The Porter’s Five Forces model and SWOT analysis are conducted to examine Company K’s market position, and assess how Company K can optimize its operation.
    The result shows that though the sales are stable in engine lubricant sector, there is little room for growth because the market is saturated. However, there is potential to increase sales in the food-grade lubricant sector. The results suggest the possible optimization plans that Company K could make to enable them to stay competitive in the market and to response to customers’ need.

    1. Introduction 1
    1.1 Research Scope 1
    1.2 Research Motivation and Purpose 2
    1.3 Research Methodology 2
    1.4 Research Framework 2
    2. Global and Taiwanese Lubricant Market 4
    2.1 Global Lubricant Market 4
    2.2 Taiwan Lubricant Market 7
    2.2.1 Overview and Situation of Lubricant Market in Taiwan 7
    2.2.2 The Applications of Lubricant in Taiwan 9
    2.2.3 Analysis of Lubricant Market in Taiwan 11
    2.2.4 Key Future Development and Important Trends 17
    2.3 Food Grade Lubricant- Why Using Food Grade Lubricant? 20
    3. Overview of Company K 26
    3.1 Background Information of Company K 26
    3.1.1 History 26
    3.1.2 Company K’s Products 30
    3.1.3 Company K’s Clients 31
    3.1.4 Company K’s Distribution 37
    3.1.5 Company K’s Organizational Structure 38
    3.1.6 Business Model Canvas 39
    3.2 Positioning of Company K in the Market 43
    3.2.1 Challenge of Company K 43
    3.2.2 Advantages of Company K 47
    4. Analysis of Company K 49
    4.1 Porter’s Five Forces Analysis 49
    4.2 SWOT Analysis 53
    5. Recommendation from the SWOT Analysis Result 58
    5.1 Strength 58
    5.2 Weakness 59
    5.3 Threat 65
    5.4 Opportunity 65
    6. Strategic Alliance with Company M 66
    6.1 Factors Contributing to Strategic Alliance Food grade lubricant has a huge market demand and it is becoming a trend in Taiwan market. 66
    6.1.1 Strengths that Company M Offers 66
    6.1.2 Other Factors 67
    6.2 Problems of Working with Company M 69
    6.3 Solution to Unstable Logistic Problem 70
    7. Financial Plan 73
    8. Conclusion 76
    8.1 Corporate Social Responsibility 76
    8.2 Prospect for Company K 78
    Reference 81
    Appendix 87
    Appendix 1 Glossary of Companies and Brands 87
    Appendix 2 Milestone of Company K 87

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