The Case Study OF A Global Computer Company Bulding AND Managing Dynamic CapabilIties

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研究生：	周哲毅 Chow, Tso-Yi
論文名稱：	The Case Study OF A Global Computer Company Bulding AND Managing Dynamic CapabilIties The Case Study OF A Global Computer Company Bulding AND Managing Dynamic CapabilIties
指導教授：	吳豐祥
學位類別：	碩士 Master
系所名稱：	商學院 - 經營管理碩士學程(EMBA) Executive Master of Business Administration(EMBA)
論文出版年：	2006
畢業學年度：	94
語文別：	英文
論文頁數：	82
外文關鍵詞：	ODM Management
相關次數：	點閱：69 下載：0
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PC industry is a highly competitive industry. In this fast changing environment,
no company can simply rely on basic core competencies to stay-up with the
market & competitions. The growth of global demand for PCs has reached a
plateau in recent years, and as products are becoming commoditized the
differentiation between products are hardly distinguishable. And price war is
inevitable.
This study investigated how does a global computer company build and manage
its dynamic capabilities to stay competitive and make appropriate adjustment to
leverage its dynamic capabilities in the new business. The study finds that in
order to sustain competitiveness in the market, corporation needs to look inward
and institute a process to manage product and service development and business
risks. Having good products and customer relationship are just the starting
point for a successful business. A continuous learning system can help
company to constantly strive for better improvement and in a long run this
becomes a strong driving factor to improve operation excellence. It takes
persistent and relentless drive for improvement to make a good company to
great.
When a company is going to start a new business and break an existing model,
one of the effective approaches is to form a special task team that is given the
full ownership in making sure the project is successful. In addition, senior
management team needs to work closely with the project team via regular
meetings and to offer help in clearing roadblocks within the organization and
allowing team to think out-of-box and propose necessary changes. Without
management support and foster, the chance of success for the special task team is
minimal.

Table of Contents
TABLE OF CONTENTS 3
LIST OF FIGURES 6
LIST OF TABLES 8
CHAPTER 1 INTRODUCTION 9
1.1. MOTIVATION 9
1.2. OBJECTIVE AND INVESTIGATION 10
1.2.1 Thesis Objective 10
1.2.2 Investigation 10
CHAPTER 2 LITERATURE REVIEW 12
CHAPTER 3 RESEARCH METHODOLOGY 18
3.1. RESEARCH FRAMEWORK 18
3.2. METHODOLOGY AND SOURCE OF INFORMATION 19
3.3. RESEARCH LIMITATION 19
CHAPTER 4 CASE STUDY 20
4.1. INTRODUCTION ON COMPANY X 20
4.2. COMPANY X’S DYNAMIC CAPABILITIES 23
4.3. PROCESS 24
4.3.1 Coordination: 24
4.3.2 Learning 27
4.3.3 Reconfiguration 28
4.4. POSITION 28
4.4.1 Technological Asset 28
4.4.2 Complementary Asset 35
4.4.3 Market Asset 39
4.4.4 Financial Asset 40
4.4.5 Structural Asset 42
4.4.6 Organization Boundaries 44
4.4.7 Reputational Asset 46
4.5. PATH 53
4.5.1 Looking for opportunity 53
4.5.2 Challenges to enter the new market 58
4.5.3 Alternative Strategy: 59
CHAPTER 5 RESEARCH FINDINGS 67
CHAPTER 6 CONCLUSION AND SUGGESTIONS 72
6.1. CONCLUSION 72
6.2. IMPLICATION 74
6.3. SUGGESTIONS FOR FUTURE STUDIES 75
GLOSSARY 76
REFERENCE 78
CHINESE LITERATURE 78
ENGLISH LITERATURE 79

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