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研究生： 魏維德
David Alejandro Vega Rodríguez
論文名稱： 網路房東房客配對系統
Rental Room Website
指導教授： 許瑋元
Hsu, Carol
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2012
畢業學年度： 100
語文別： 英文
論文頁數： 41
中文關鍵詞： 房東房客
外文關鍵詞： Rental Room
相關次數： 點閱：118  下載：28 
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    • Taking into consideration the existing financial crisis in Spain and the opportunity it carries for real estate agents and rooms/apartments owners to rent out their properties, roomsDB.net propose to launch a new room rental website to take advantage of the current niche existing in Madrid, Spain. The management team have direct knowledge of developing and running a successful room rental website in Singapore with six years of experience.
    In the big market of real estate we determined that the best option for us in Madrid is non-luxury apartments/rooms. We are confident that we are not going to find fierce competition in the medium-term and we will take advantage of this to become the leaders in this segment of the market. Moreover, some of the current competitors do not have the option for agents to post their offers in their websites and we do will offer this service.
    The website will be different from competitors in customer oriented service, user friendly platform, immediate response to enquiries as well as achieving a lower cost base.
    The promoters plan to raise an initial €60,000 to launch the website with a forecast of obtaining the 25% of the market share in the industry in Madrid. Based on case scenarios forecast, the website is forecast to generate cash from the first year of operation and the business will be also cash generative from the same year.
    The attached case scenario forecasts show a rapid growth and producing attractive returns. By year five, the return on investment is 55 per cent.

    I. Introduction………………………………………………………... 1
    II. The Business Background ……………………………………… 3
    2.1 How it works? ………………………………………………... 4
    2.2 The Markets…………………………………………………... 4
    2.3 How did we get here? ………………………………………… 6
    2.3.1 Google AdWords……………………………………………… 8
    2.4 Mission Statement…………………………………………….. 9
    III. The Market………………………………………………………… 10
    3.1 Overview ……………………………………………………... 10
    3.2 Market Opportunity…………………………………………… 10
    3.3 SWOT Analysis……………………………………………..... 14
    3.4 Porter’s Fiver Forces Competitive Position…………………... 14
    3.5 Customers……………………………………………………... 15
    3.6 Distribution…………………………………………………… 16
    3.7 Supply………………………………………………………… 16
    3.8 Competitors…………………………………………………… 17
    3.9 Competitive Advantage………………………………………. 18
    3.10 Pricing………………………………………………………… 19
    IV. Operations………………………………………………………….. 21
    4.1 Differences……………………………………………………. 21
    4.2 Processes……………………………………………………… 21
    4.3 Systems……………………………………………………….. 23
    4.4 Regulatory control…………………………………………….. 24
    V. Organization Structure………………………………………….. 25
    5.1 Team…………………………………………………………... 25
    5.2 Operation Process…………………………………………….. 28
    5.3 Financial Plan………………………………………………… 28
    5.3.1 Proposal………………………………………………………... 28
    5.3.2 Forecast………………………………………………………... 30
    5.3.2.1 The sales forecast……………………………………………... 31
    5.3.2.2 Cost Structure………………………………………………… 33
    5.3.2.3 Income Statements until horizon………………………………... 34
    5.4 The exit……………………………………………………….. 35
    VI. References…………………………………………………………... 36
    VII Appendix……………………………………………………………. 37

    1. http://www.redflymarketing.com/adwords-tutorials/adwords-basics/how-to-bid-on-google-adwords/
    2. http://www.scribd.com/doc/56153346/Madrid-Doing-Business-Guide
    3. http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=81986
    4. http://www.wordstream.com/blog/ws/2010/04/26/good-click-through-rate
    5. http://www.marketingterms.com/dictionary/clickthrough_rate/
    6. http://almeria.angloinfo.com/countries/spain/re_rental.asp
    7. http://www.ozwebs.com.au/blog/Spamming+the+search+engine
    8. http://www.idealista.com/news/archivo/2011/01/04/0286823-analisis-distrito-a-distrito-del-mercado-de-viviendas-nuevas-en-madrid-tabla
    9. http://www.josilva.com/blog/Posts/show/analisis-de-mercado-sobre-el-alquiler-en-espana-388
    10. http://www.spainhouses.net/es/estadisticas/espana/comprar/resumen_st0_l1_63.html
    11. http://www.captcha.net/
    12. http://www.doingbusiness.org/data/exploreeconomies/taiwan,-china/

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