| 研究生: |
包諾可 Enoc Burgos Gándara |
|---|---|
| 論文名稱: |
宏都拉斯運用台灣商業經驗的商業發展架構:線上遊戲個案 |
| 指導教授: |
張力元
Charles Trappey |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2005 |
| 畢業學年度: | 93 |
| 語文別: | 英文 |
| 中文關鍵詞: | 宏都拉斯 |
| 外文關鍵詞: | Honduras |
| 相關次數: | 點閱:146 下載:0 |
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宏都拉斯運用台灣商業經驗的商業發展架構:線上遊戲個案
Chapter I
Business Overview
1.1 Mission and objectives
1.2 Limitations
1.3 Structure
Chapter II
Introduction
2.1 Beginning of the gaming industry
2.2 Current industry situation
2.3 Future industry expectations
Chapter III
Market Analysis
3.1 Market overview
3.2 Market research
3.2.1 Population size
3.2.2 Sample size
3.3 Market analysis
3.3.1 Demographics
3.4 Product demand analysis
3.4.1 Analysis of results
3.4.2 Summary of results
3.5 Study on market supply
3.6 Product pricing
3.7 Marketing strategy
3.7.1 The Product
3.7.2 Payment
3.7.3 Product Promotion
3.7.4 Entry Strategy
3.8 Market projections
Chapter IV
Operational Plan
4.1 Description of operations
4.1.1 Initial product licensing
4.1.2 Legal considerations and procedures
4.2 Operational details
4.3 Business location
4.4 Size of project
4.5 Availability of materials and costs
4.6 Human resources and organization
4.6.1 Organizational structure
4.6.2 Job descriptions
4.6.3 Wage structure
4.7 Installed capacity
4.7.1 Physical location
4.7.2 Equipment and furniture
Chapter V
Financial Plan
5.1 Investment plan
5.2 Budgets
5.2.1 Budget costs (direct and indirect costs)
5.2.2 Sales & management expenses
5.3 Financial statements
5.3.1 Income statement (pro-forma)
5.3.2 Cash flows
5.3.3 Statement of retained earnings
5.3.4 Balance sheet
5.4 Financial analysis
5.4.1 Breakeven point
5.4.2 Pay-back period
5.4.3 Methods for evaluating the project
5.5 Scenarios
5.5.1 Legal Issues
Chapter VI
Social Implications
Conclusions
References
Appendices
Appendix 3.1
Appendix 3.2
Appendix 3.3
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