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| 研究生： |
徐少宜 Hsu, Shao I |
|---|---|
| 論文名稱： |
探索靈魂:保健旅遊商業計畫 Shalom Spiritual Retreat: Wellness Tourism Business Plan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2015 |
| 畢業學年度： | 103 |
| 語文別： | 英文 |
| 論文頁數： | 20 |
| 中文關鍵詞： | 保健旅遊 、商業計畫 |
| 外文關鍵詞： | Wellness Tourism, Business Plan |
| 相關次數： | 點閱：168 下載：15 |
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探索靈魂:保健旅遊商業計畫
Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers.
1. What Is Wellness Tourism? 1
1.1. Terminology 1
1.2. Definition of Wellness 1
1.3. Definition of Wellness Tourism and Tourist 1
1.3.1. Wellness Tourism 1
1.3.2. Wellness Tourist 2
2. Wellness Market 4
2.1. Wellness Tourism Markets 5
3. Taiwan and Tourism Market 6
4. Marketing Strategy for Shalom Spiritual Retreat 8
4.1. Brief Company Description 8
4.2. Service Package 9
4.3. Marketing mix 10
4.3.1. Product 10
4.3.2. Price 11
4.3.3. Place 11
4.3.4. Promotion 11
4.3.5. People 12
4.3.6. Physical Evidence 13
4.3.7. Process 14
4.4. SWOT 14
5. Financial Plan 15
5.1. Start Up Capital Estimation 15
5.2. Revenue Model 15
Reference 17
Appendix 18
1. Ardell, Donald B. ―A Brief History of Wellness, Both Modern and Ancient.‖ SeekWell-ness. January 23, 2006. http://www.seekwellness.com/wellness/reports/2006-01-23.htm. Accessed March 18, 2010.
2. Global Spa Summit, Spas and the Global Wellness Market: Synergies and Opportunities, prepared by SRI International, May 2010
3. Mueller, H. and Lanz Kaufmann, E. 2001. Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry. Journal of Vacation Mar-keting. http://www.nationalwellness.org/?page=AboutWellness&hhSearchTerms=definition+an
4. The Travel and Tourism Competitiveness Index (TTCI) 2013 Data Analyzer | World Economic Forum. 2013. The Travel and Tourism Competitiveness Report 2013. http://www.weforum.org/reports/travel-tourism-competitiveness-report-2013
5. WTW. 2013. Top 10 Trends Wellness Travel 2013. Available through: http://www.wellnesstourismworldwide.com/uplhads/7/2/1/6/7216110/wtws_top_10_wellness_travel_trends_for_2013.pdf
