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研究生： 陳俊凱
論文名稱： GoodDay: 保養品公司之創業計畫
GoodDay: A Business Plan for a Beauty Cosmetic Company
指導教授： 何小台
Chester Ho
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 26
中文關鍵詞： 商業計畫
相關次數： 點閱：317  下載：0 
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    • A Business Plan for a Beauty Cosmetic Company

    Executive Summary 1
    1 Company Profile 2
    1.1 Mission 2
    1.2 Objectives 2
    1.3 Company Ownership 2
    1.4 Start-up Funding Summary 3
    1.5 Company Locations and Facilities 3
    2 Product 4
    2.1 The product outline 4
    2.2 Product Design and Packaging 6
    3 3. Market Analysis 8
    3.1 China Market 8
    3.2 Taiwan Market 10
    3.3 Market Direction 11
    3.4 Market Segmentation 12
    4 Pricing Strategy 14
    5 Sales and Marketing Implementation 15
    5.1 Potential Channel Partners 15
    5.2 Sales Forecast 16
    5.3 Implementation Milestones 16
    5.4 Competitive environment analysis 18
    6 Financial Plan 23
    6.1 Forecasted Income Statement 23
    6.2 Projected Cash Flow 24
    6.3 Projected Balance Sheet 25
    7 Conclusion 26

    1. Li & Fung Research Centre, Industry Series: Cosmetics, “The Booming Cosmetics Market in China”, July 2005
    2. Li & Fung Research Centre, Industry Series, “Latest developments of China’s cosmetics market”, February 2009
    3. New Zealand Trade and Enterprise, “Market Profile for Cosmetics/Skincare/Toiletries in the Taiwan Market
    4. Goldman Sachs, “Pan Asia: Consumer Products”, 1st July, 2009
    5. UK Trade and Investment, Sector briefing, “Cosmetics Market in South China
    6. Euromonitor International, “SECTOR CAPSULE: SKIN CARE – TAIWAN”, 9th July 2009
    7. Seekingalpha, Skincare Companies Dominating the Cosmetic Market in China, http://seekingalpha.com/instablog/499089-john-solomon/32242-skincare-companies-dominating-the-cosmetic-market-in-china
    8. Reuters, Research and Markets: Skincare in China - Consumer Demographics & Market Forecasts to 2014, 16th February 2011 http://www.reuters.com/article/2011/02/16/idUS16666+16-Feb-2011+BW20110216
    9. Bloomberg Business Week, “Skin Care Products Strike It Big in China—for Men”, 29th December 2010 http://www.businessweek.com/magazine/content/11_02/b4210022517035.htm

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