1. Katipul Tribal Tourism 1
2. Katipul Tribe – Culture and Society 4
2.1 The Tribes 4
2.2 Ancient Education and Male Club System 5
2.3 Governance and Families 6
2.4 Life Style and Arts 7
2.5 Major Ceremonies of Katipul Tribe 8
3. Tribal Tourism 10
3.1 Three Major Tourism Types 10
3.2 Tribal Tourism 10
4. Successful Tribal Tourism Samples 12
4.1 The Bulaubulau Aboriginal Village 12
4.2 The Dessert Safari in UAE 15
5. Katipul Tribal Tourism – Current Situation 18
5.1 Organization 18
5.2 Tour courses 20
5.3 Tourists 21
5.4 Marketing strategy 23
5.5 Financial status 24
5.6 Competition 26
6. Improvement Plan 29
6.1 Cost structure 29
6.2 Tour courses re-design 30
6.3 Marketing Strategy 35
6.4 Financial result estimation 37
7. Conclusion 42
8. Appendix and Reference List 44