無

中文部份：
1.毛萬奎，“管理情報系統”，台北；中華企業管中心；1975.
2.朱萬福，戴文郎合譯，“管理情報系統”，台北；大陸書店；1978.
3.林彩梅，“多國籍企業”，台北；華泰書局；1979.
4.洪良浩，“情報促成行動”，管理文摘第57期
5.許士軍，“國際行銷管理”，台北；三民書局；1977
6.許土軍，“行銷管理學”，台北；成文經偉叢書；1978
7.許士軍，“現代行銷管理”，台北，政大研究所；1978
8.許士軍，“發展大貿易商問題之探討”，新時代第15卷第3期
9.邵學錕，“論我國大貿易商的成立”，新時代第15卷第1期
10.陳定國／黃俊英主編，“企業研究應用技術大全”，大世紀出版事業有限公司；1979
11.黃俊英，“行銷研究”，台北；地球出版社；1978
12.劉君業，“管理心理學”，台北；長橋出版社；1977
13.謝安田，“企業研究方法”，台北；水牛出版社，1978

英文部分：
1.Compbell, Bonita J., " Understanding information system : fundations for control " , Massachusetts : Winthrop Publishers , Inc. ; 1977
2. Conra Berenson, " Marketing information systems " , Journal of Marketing, 33(October , 1969 )
3. Dearden, John, and F. Warren Mc Farlan, " Management information system " Homewood, Illinois：Richard D. Irwin, Inc.; 1966
4, Enid Mumford & Andrew Pettigrew,” Implementing strategy decision (New York: Longman Group Limited, 1975 )
5. Ferber. Robert. “ Handbook of marketing research”, New York: Mc Graw-Hill Book Company; 1974
6. Lee Adler, “ System approach to marketing “,Harvard Business Review, 45 (May- June,1967 )
7. Marion Harper Jr., “ A new professior to aid management “, Journal of Marketing, 25 (Janurary,1961)
8. Phillip kotler, " Marketing management: analysis, planning and control. 2nd ed. Englewood cliffs N.J : Prentice-Hall , 1972
9. Ross, Joel E., “ Management by information system “, Englewood cliffs : Prentice-Hall Inc., 1970
10. Schoner, Berthram, and Uhl, kenneth P., “ Marketing research: information system and decision-making ”, New York: John wiley & Sons, Inc., 1975
11. Willian J. Stantion ” Foundaments of marketing” 4th ed. ; N.K. ;1975;
12. William Lazer, ” Environmental scanning for corporate Planning “, Business Horizons ,(August,1977)