無

一、中文部份：
(一)徐佳士，大眾傳播理論，台北市新聞記者公會，民國六十二年。
(二)徐佳士、楊孝濚、潘家慶，台灣地區民眾傳播行為研究，政大新聞所，民國六十四年。
(三)徐佳士，「台北市家庭主婦對家庭計劃宣傳的反應」，新聞學研究第十四集。
(四)徐恒淑，成就動機與媒介接觸關聯性之研究，國立政治大學新聞研究所，民國六十五年。
(五)陳少牯，「話說女性刊物一場混仗」，見書評書目第二十二集。
(六)傅小聲，「一個蒐集雜誌者的話」，見書評書目第二十二集。
(七)楊國樞、瞿海源，「中國大學生現代化程度與心理需要的關係」見李亦園、楊國樞編之中國人的性格，（台北，中研院民族學研究所）民國六十三年六月，三版，三八一至四○四頁。
(八)蔡蘇引，「雜誌界的新面目」見書評書目第二十三集。
(九)雜誌街，見出版家第四十九集。
(十)台灣光復三十年，台灣省政府新聞處編印，民國六十四年。
二、英文部份：
1. Belson, Jerry J. and Barban Arnold M., Riesman’s Social Character Theory and Magazine Preference, a dissertation of university of Illinois.
2. Berelson, Bernard and Steine, Gary A., Human Behavior Harcourt : Brace and World, Inc., 1964.
3. Blumber, Jay G. and Katz, Elihu, The Use of Mass Communication : Current Perspectives on Gratification Research, U. S. A., 1973.
4. Buss, Linda J., “ Motivational Variables and Information seeking in Mass Media”, Journalism Quarterly, Spring, 1967, pp. 130-133.
5. Carlson, Earl R., "" Psychological Satisfaction and Interest in News”, Journalism Quarterly, Vol. 37, pp. 547-551.
6. Carter, Roy E. and Macdonald, Neil, “ Recognition Responses as Related to More General Reader Claims”, Journalism Quarterly, Vol. 41, pp. 578-580.
7. Chu. Godwin C., Media Use and Deferred Gratification in Economic Development, International Communication Division, Colorado, 1967.
8. Hermans, Hubert J. M., “ A Questionaire Measure of Achievement Motivation”, Journal of Applied Psychology, Vol. 54, No. 4, pp. 353-363.
9. Hissch, Donald G., “ An Analysis of Ebony: The Magazine and the Readers”, Journalism Quarterly, Vol. 45, pp.261-271.
10. Huang, I-Ning and Ballering, Lawrence and Nikl, Larry D., “ Isolation effect in Immediate and Delayed Free Recall”, The Journal of General Psychology, Vol. 901, pp. 81-87.
11. Katz, Elihu and Blumler, Jay G. and Gurevitch, Michael, “ Use and Gratifications Research,” Public Opinion Quarterly, Vol. 37, pp. 509-523.
12. Katz. Elihu and Gurevitch, Michael and Hass, Hadassah, “ One the Use of Mass Media for Important Things”, American Sociological Review, Vol. 38, pp. 164-182.
13. Kay, Herbert, “ Toward an Understand log of News- Reading Behavior “ Journalism Quarterly, Vol. 31, pp.15-31.
14. Kolb, David A., “ Achievement Motivation Training for Understand log High-School Boys”, Journal of Personality and Social Psychology, Vol. 2, No. 6, pp. 783-792.
15. Li King-Fun, “ Parental Attitude, test Anxiety, and Achievement Motivation : A Hong Kong Study, ”, The Journal of Social Psychology, Vol. 93, pp. 3-13.
16. Lyle, Jack, “ Immediate “ VS. Delayed Reward Use of Newspapers by Adolescents”, Journalism Quarterly, Vol. 39, pp. 83-85.
17. Maisel, Richard, “ The Decline of Mass Media”, The Public Opinion Quarterly, Vol., 37, pp. 159-170.
18. Markham, James W. and Ranch, Lee A., Use of the Mass Media By Penn State Students”, Journalism Quarterly, Vol. 36, pp. 346-349.
19. Millard, William J., “ Reader Characteristics and Content Preferences for a Denominational Magazine”, Journalism Quarterly, Vol. 41, pp. 433-437.
20. Sargent, Leslie W. and Stempel Guide H., “Poverty, Alienation and Mass Media Use, Journalism Quarterly, Vol. 45, pp. 324-326.
21. Schneider, Louis and Lysgaard, Suerre, “ The Deferred Gratification Pattern : A Preliminary Study”, American Sociological Review, Vol. 18, pp. 142-149.
22. Schramm, Wilbur, The Process and Effects of Mass Communication, university of Illinois Press, 1961.
__________, “ The Nature of News”, Journalism Quarterly Vol. 26, 1949, pp. 259-269.
23. Patterson, Joye, “ Who Read about Science? ” Journalism Quarterly.
24. Peterson, James M. and Farley, Frank H., “ Concept Learning, Informative Feedback, and Individual, Difference in Motivation”, The Journal of General Psychology, Vol. 90, pp. 179-187.
25. Raven, John and Melley, Eddie and Corcoran, Rory, “ Toward a Questionnaire. Measure of Need Achievement”, Human Relations, Vol. 25, No. 6, pp. 469-492.
26. Read, Hadley, “Research Methodology Tests Magazine Reader Preference”, Journalism Quarterly, Vol. 18, 179-181.
27. Secord, Paul F. and Backman, Carl W., Social Psychology, New York, McGraw-Hill Book Company, 1964.
28. Straus, Murray A., “Deferred Gratification, Social Class, and the Achievement Syndrome”, American Sociological Review, Vol. 27, pp. 328-335.
29. Stumphauger, Jerome S., Increased Delay of Gratification in Young Prison Inmates Through Imitation of High - Delay Peer Models”, Journal of Personality and Social Psychology, Vol. 21, No. 1, pp.10-17.
30. Waisanen, F. B. and Durlak, Jerome T., Mass Media Use, Information Source Evalmation, and Perceptions of Self and Nation, a paper read at Animal Meetings of the American Sociological Association, 1966.
31. Williams, D. R. Price and Ramirer, Z., “ Ethnic Differences in Delay of Gratification”, The Journal of Social Psychology, Vol.93, pp. 23-31.
32. Wolseley, Roland E., Understanding Magazine, Iowa, The Iowa State university Press, 1969.
Wolseley, Roland E., The Changing Magazine, New York, 1973.
33. Zander, Alvin and Forward, John, “ Position in Group, Achievement Motivation, and Group Aspiration”, Journal of Personality and Social Psychology, Vol. 8, No.3, pp. 282-288.