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| 研究生： |
吳晨瑜 Wu, Chen Yu |
|---|---|
| 論文名稱： |
荷塘月色餐廳商業計畫書 Lotus Pond vegetarian restaurant business plan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 英文 |
| 論文頁數： | 41 |
| 中文關鍵詞： | 荷塘月色餐廳商業計畫書 、荷塘月色餐廳 |
| 外文關鍵詞： | Lotus Pond Vegetarian Restaurant Business Plan, Lotus Pond Vegetarian Restaurant, Lotus Pond |
| 相關次數： | 點閱：247 下載：0 |
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荷塘月色餐廳商業計畫書
Lotus Pond Vegetarian Restaurant Business Plan
1 Executive Summary 1
1.1 Mission 2
1.2 Company Management 2
1.3 Key to Success 3
2 Product Overview 4
3 Market Analysis 6
3.1 Overall Industry 6
3.2 SWOT Analysis 8
3.3 Competitor Analysis 9
3.4 Market Segmentation 11
3.5 Target Audiences 12
3.6 Market Survey 14
4 Product Strategy 19
5 Pricing Strategy 20
6 Promotion and Advertising Strategy 22
7 Place Strategy 23
8 Sales Objectives 25
9 Financial Projections 26
9.1 Financial Statements 29
9.2 Ratio Analysis 31
Appendix 33
Exhibit 1 Lotus Pond Vegetarian Restaurant Menu 33
Exhibit 2 Motivations for vegetarianism 37
Exhibit 3 Lotus Pond Vegetarian Restaurant interior design 38
References 39
Survey conducted by China times in 1990. http://www.taiwan-panorama.com/en/show_issue.php?id=199728602018E.TXT&table1=2&h1=Travel%20and%20Leisure&h2=Food%20and%20Drink
http://www.c-pon.com/gourmet/user/shop/show/7207 西門食房
http://www.civil.taichung.gov.tw/
http://media.cw.com.tw/cw/cwdata/pdf/2011cityvote.pdf
Table turnover rate: how fast tables empty and fill during a shift.
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