與過去在購買行為的研究比較，本文更強調心理變數和生活格調的探討。全文計一册，約十八萬言下：內分七章26節，其各章內容如下：
第一章 導論
本章主要在說明研究動機與目的，和產業介紹。
第二章 文獻探討
本章介紹購買行為理論模式，恩—柯—布模式，研究假設與過去有關的研究，國內過去在購買行為的研究，和本文研究之觀念構架與生活格調。
第三章 研究設計
本章旨在說明研究步驟，問卷設計，抽樣的決定與調查，分析技術，和研究限制。第四章 方法論
本章說明本研究所使用的方法，包括卡方檢定和百分比濃度分析，相關分析和∅相關，雙樣本均數檢定，和區別分析。
第五章 研究結果之分析與發現
主要在找出意見領袖，經常購買者，兩年都不購買唱片者和高忠誠者在人口變數和心理變數上的特徵。
第六章 區別分析的運用
強調在意見領袖和經常購買者實務上的應用。
第七章 結論與建議
本章對研究結果做一結論，並對廠商、政府和進一步的研究提出建議，以供有關人士參考。

一、中文部份：
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2.李培基，台北市超級市場及其市場區隔之研究，台北：政大企管研究所碩士論文，民64。
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5.金培城，外務員業績優劣與其影響因素之研究——區別分析之應用，台北：政大企管研究所碩士論文，民65。
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8.許士軍，現代行銷管理（修訂版），台北：政大企管研究所，民68。
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