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研究生: 呂沛勳
Lu, Pei Hsun
論文名稱: 耐康工業股份有限公司創業企劃書
NEXCON INDUSTRIES INC. BUSINESS PLAN
指導教授: 吳文傑
Wu, Jack
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2014
畢業學年度: 103
語文別: 英文
論文頁數: 34
中文關鍵詞: 創業企劃書
外文關鍵詞: Business Plan
相關次數: 點閱:52下載:0
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  • 耐康工業股份有限公司創業企劃書


    This is the world of information - a world with no boundary of communication. With a single mobile device on your hand, you’re able to access everything and get connected with people all around the world. The invention of the first iPhone in year 2007 has changed the way people connect with each other and has created a whole new industry - clouds.
    This huge change of technology has dramatically increased the population of Internet users - people no longer need to know how to use computers before connecting themselves to the Internet. Therefore, all ages of people start to have cell phones and start talking to each other by LINE, Facebook, WeChat; read the news from Yahoo; buy things from Amazon; watch the stocks from CNBC, Seeking Alpha; store their personal information that can be accessed by every device of their own through Google, iClouds, etc.
    “Cloud” has become the new communication way between all kinds of industries to their customers, which created a booming request of mobile network, data centers and all other industries related to cloud technology construction. Among them, “cloud data centers” - the core center that handles the access, storage, filtering of information of all users, also have booming requests of data center connectivity products.
    This is a business plan of a startup company that will focus on the total solution provider of cloud data center connectivity products - Nexcon Industries Inc.

    1. General Company Information 1
    1.1. Industry Introduction 1
    1.2. Company Mission 3
    1.3. Core Value and Competitiveness 3
    1.4. Legal Form of Ownership 4
    1.5. Company Organization 4
    2. Products and Services 6
    3. Marketing Plan 9
    3.1. Market Scale 9
    3.2. Product 11
    3.3. Customers & Distribution Channel 12
    3.4. Competition 13
    3.5. Marketing Plan 17
    3.5.1. Joining Standard Association 17
    3.5.2. Attending Exhibition 18
    4. Operating Plan 20
    4.1. Sales 20
    4.2. Production 21
    4.3. Personnel 21
    4.4. Suppliers 21
    4.5. “Suppliers as Partners” Strategy 22
    4.6. Cost Control 23
    4.7. Managing A/R and A/P 23
    4.8. 5-Year Operating Plan 24
    5. 5-Year Financial Forecast 26
    5.1. Sales Forecast 26
    5.2. Operating Expense 26
    5.3. Estimated Income Statements (Year 2013 to Year 2017) 28
    5.4. Estimated Balanced Sheets (Year 2013 to Year 2017) 28
    5.5. Financial Break-Even Point 28

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