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許士軍著：現代行銷管理，民國六十五年六月初版。
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Hampton, Robert E. and James Barton Zabin, College Salesmanship. New York: McGraw-Hill Book Company, 1970.
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Russell, Frederic A., Frank H. Beach and Richard H. Buskirk, Textbook of Salesmanship 7th ed. McGraw-Hill Co., Inc.
Steinkamp, Wilbert H., How to Sell and Market industrial Products New York: Chilton Book Co., 1970.
Tillman, Rollie and C.K. Kirkpatrick, Promotion: Persuasive Communication in Marketing. revised ed., Homewood, Illinois: Richard D. Irwin, Inc., 1972.