1. EXECUTIVE SUMMARY 1
2. CHINESE MARKET OVERVIEW 3
2.1. THE MATERNAL/CHILD NURSING MARKET REVIEW IN CHINA 3
2.2. TARGET CUSTOMER OVERVIEW 8
2.3. THE ORIGIN OF BENDABLE SMART THERMOMETER 9
2.4. THE MARKET PLAYERS AND STAKEHOLDER 10
3. THE DEVELOPMENT HISTORY IN MAINLAND CHINA 15
3.1. THE DEVELOPMENT HISTORY AND PRODUCT INTRODUCTION 15
3.2. THE ANALYSIS OF DIFFICULTIES IN CHINESE MARKET 34
3.3. THE REASON OF CEASING THE PROJECT 36
4. TAIMAN MARKET ENTRY ANALYSIS 38
4.1. THE CURRENT TAIWAN MARKET ANALYSIS 38
4.2. THE MARKET EXPOSURE STRATEGY 40
4.3. THE SUPPLY CHAIN ANALYSIS 44
5. THE DEVELOPMENT OBJECTIVE IN TAIWAN MARKET 46
5.1. THE DEVELOPMENT OBJECTIVE PLANNING 46
5.2. THE DEVELOPMENT PATH PLANNING 48
5.3. THE FINANCIAL FORECAST 50
6. SUMMARY AND RECOMMENDATION 55
7. REFERENCE 56
 
LIST OF FIGURES
Figure 1 Kidoo Bendable Smart Thermometer Diagram 1
Figure 2 The Demographic Change in Number of The Newborns and Second and Above Children & The Number of Newborns in First and Second Tier Cities and Other Cities 3
Figure 3 The Maternal and Child Nursing Market scale in consumption and CAGR in China from 2016 to 2025 5
Figure 4 The Composition of 2021 Maternal and Child Nursing Merchandise in China 6
Figure 5 The 2022 Maternal and Child Nursing Industry Structure Diagram in China 7
Figure 6 The Top 3 Maternal and Child Nursing Brands in Tmall Double Eleven Festival in 2021 8
Figure 7 Parenting Anxiety for Newborns Having Fever 9
Figure 8 I-Thermonitor Diagram 11
Figure 9 Kidoo Smart Thermometer Continuous Monitoring User Interface 12
Figure 10 Kidoo Smart Thermometer High Temperature Alarm User Interface 12
Figure 11 The Bluetooth Data Transfer between Kidoo Smart Batch and User Cellphone 13
Figure 12 Kidoo System Structure 14
Figure 13 Kidoo Startup Team Picture 16
Figure 14 Kidoo's Logo 17
Figure 15 Kidoo Marketing Flyer 18
Figure 16 Kidoo Prototype Model Diagram 18
Figure 17 Kidoo Prototype Model Size Diagram 19
Figure 18 Kidoo Usage Illustration 19
Figure 19 Kidoo Batch Component Diagram 20
Figure 20 Kidoo Data Transfer Diagram 22
Figure 21 Taobao Livestream Promotion Event 24
Figure 22 Taobao Crowdfunding Platform 25
Figure 23 Taobao Crowdfunding Interface in Mobile Side 26
Figure 24 Taobao Crowdfunding Community 27
Figure 25 Taobao Livestreaming Interface 28
Figure 26 Media Exposure in Taiwan 28
Figure 27 The Outcome of Kidoo Crowding Funding within One Month 32
Figure 28 Media Exposure List and an Interview with CCTV in China 33
Figure 29 Media Exposure in 36 kr 33
Figure 30 The View of Product Shipping in Office 33
Figure 31 The Number of Births and Deaths in Taiwan from 2011 to 2020 38
Figure 32 The Top 5 Keyword Search of Infant in Taiwan 39

LIST OF TABLES
Table 1 Technical Specification 22
Table 2 The Strategy of Attention and Interest in AIDA model 30
Table 3 The Strategy of Desire and Action in AIDA model 32
Table 4 Year 1 Financial Forecast 51
Table 5 Year 2 Financial Forecast 52
Table 6 Year 3 Financial Forecast 53