| 研究生: |
薛世坦 Soulié, Stanislas |
|---|---|
| 論文名稱: |
開設2minutes2claim索賠援助公司的商業企畫書 Business plan: 2minutes2claim |
| 指導教授: |
白德傑
Brodowsky, Glen |
| 口試委員: |
張永明
Chang, David 熊震寰 Shyurng, Edward 姜國輝 Chiang, Kuo-Huei |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2018 |
| 畢業學年度: | 106 |
| 語文別: | 英文 |
| 論文頁數: | 29 |
| 中文關鍵詞: | 商業企畫書 |
| 外文關鍵詞: | 2minutes2claim |
| DOI URL: | http://doi.org/10.6814/THE.NCCU.IMBA.003.2018.F08 |
| 相關次數: | 點閱:405 下載:0 |
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The idea of undertaking 2minutes2claim comes from a personal experience; it all started when, one week after leaving a shared apartment, I received an email stating that my deposit would be fully kept by the real estate agency, for an invalid reason. I felt betrayed and frustrated to be part of the long list of victims being scammed by their landlords. Above all, I felt defenseless to recover this deposit, and I was certainly not willing to seek help from costly lawyers. Therefore, I managed, by motivation and persuasion, to recover this money by my own means. And I thought; what if I did that for other people?
I then noticed that it is usually really difficult for dissatisfied consumers to be heard. Although their claims are primarily eligible for compensation, clients do not complete the process. I believe reasons of not going through the claim processes are often related to the lack of time, laziness or administrative phobia. And on the other hand, companies, sometimes unaware of the dissatisfaction caused to their customers, would be willing to offer compensation to avoid bad publicity. 2minutes2claim aims to take over from A to Z the claim procedure and would offer its services to customers and to companies and encourage dissatisfied consumers to delegate their complaints in a few quick steps. Both will be winners; the customer because he does not have the time or the know-how to make properly the claim request, and the company because it wishes to satisfy its clients.
2minutes2claim will support different types of claims, which will belong to two main categories: Travel and Housing.
2minutes2claim is finally what consumers and companies have always been waiting for: delegating the process of creating and following a full complaint procedure.
1 Presentation of the company 1
1.1 Beginning and first achievements 1
1.1.1 The basic concept 1
1.1.2 The business model 1
1.1.3 The minimum viable product (MVP) 2
1.1.4 Short term financing 3
2 Presentation of the opportunity 5
2.1 France: a startup friendly nation 5
2.2 A huge potential market 6
2.2.1 The legaltech wave in France 6
2.2.2 The trend for after-sale service 7
2.2.3 Approaching companies 8
2.2.4 Computing the market size 8
2.3 A fierce competitive environment 11
3 Strategy to capture the market 14
3.1 Three strategic pillars 14
3.1.1 Early entry 14
3.1.2 Online only 15
3.1.3 Fast processing 15
3.2 Aggressive marketing strategy 16
3.2.1 Google AdWords 16
3.2.2 Press campaign 17
3.2.3 Other types of communication means 17
4 Financial analysis and revenue forecast 18
4.1 Assumptions on the number of clients 18
4.2 Online acquisition of new clients 18
4.3 Expected revenues 19
4.4 Cost drivers and expenses 20
4.4.1 Cost drivers 20
4.4.2 External expenses 21
4.4.3 Salaries 22
4.5 Profitability 23
4.6 Cash flow and financial needs 23
4.7 Financial planning 24
4.7.1 Short term financing at early stage 24
4.7.2 Successive fundraisings 24
4.7.3 Exit plan 25
Appendix 26
Bibliography 28
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