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研究生： 趙煦昕
Chao, Hsu-Hsin
論文名稱： 一對一寵物陪伴服務之商業企畫書
One by one animal accompany service business plan
指導教授： 林月雲
Lin, Yeh-Yun
口試委員: 張大為
Chang, David
吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 62
中文關鍵詞： 一對一 、動物 、陪伴 、寂寞 、拋棄 、狗 、貓
外文關鍵詞： One by one, Animal, Accompany, Loneliness, Abandon, Dogs, Cats
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.025.2018.F08
相關次數： 點閱：332  下載：27 
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    • The modern society has provided many conveniences in our lives, but many of these new advancements creates a bigger hole emotionally. Many of us may not admit it, but loneliness or lack of caring among people has taken a hefty toll in our lives, so many of us stare at electronics longer than we actually interact with our love ones. My business plan is to provide a 1 on 1 setting between lonely people and abandoned animals in a cozy and relaxing environment and have the option to have some light food and drinks. I see lots of potential and moreover, we provide a second chance for the animals and a simple way for emotionally challenged individuals to start reaching out again.
    The abandoned pet crisis recently in Taiwan, although not direct outcome, but a collateral damage. My service also helps relieve the overflowing capacity issue of animal shelters, it brings the awareness of both caring for new psychological issues the modernized and material-centered society brings and animals whom lost a family.
    We will be located in Yangmei district in Taoyuan city because of an early entry on a rapidly growing young population. We will assist regional public animal shelters in training and provide emotionally stable animals as our “caring staff” to serve customers to create an environment easy for them to relax. Our one by one animal accompanying service will be the first in Taiwan. That gives us the first-mover advantage and the total return period will be 3.25 years.

    1 Introduction 1
    1.1 Background 1
    1.2 Pet Industry Overview 2
    1.3 Market Overview 4
    2 Executive Summary 8
    2.1 The company 8
    2.2 The Objectives 8
    2.3 Mission Statement 8
    2.4 Business Model 9
    2.5 The proposal 10
    3 Company overview 11
    3.1 Products, Value and Customers 11
    3.1.1 Products and Services 11
    3.1.2 Value 14
    3.1.3 Customers 15
    3.2 Manpower allocation 16
    3.2.1 Job description 16
    3.2.2 Organization chart 17
    3.2.3 Salary structure 17
    3.3 Entry and Grow Strategy 18
    3.4 Location 19
    3.5 Sourcing 20
    3.6 Price strategy 20
    3.7 Promotion and advertising Strategy 21
    4 Industry 23
    4.1 Pets in Taoyuan city 23
    4.2 Accommodation and Catering in Taoyuan city 24
    4.3 Industry structure 25
    4.3.1 New entrants 26
    4.3.2 Bargaining power of suppliers and buyers 26
    4.3.3 Competitive Rivalry 27
    4.3.4 Substitutes 28
    5 Market 30
    5.1 Target Market 30
    5.1.1 Segment 31
    5.1.2 Size 31
    5.2 Demand Forecast 33
    5.2.1 Forecast Assumptions 38
    5.2.2 4P's of the business plan 39
    6 Potential Risk 40
    6.1 Unacceptable Risk 40
    6.2 Risk of varying quality 40
    6.3 The risk that the product cannot be stored 41
    6.4 The risk of income lose due to the illness or injury of store owner 42
    7 Operation Plan 43
    7.1 Legal Environment 44
    7.1.1 Apply for a health permit 44
    7.1.2 Apply for business license 44
    7.1.3 Tax Registration 44
    8 Financial Projection 45
    8.1 Variable Costs 45
    8.2 Fixed Costs 47
    8.3 Initial Investment 48
    8.4 Break Even Analysis 50
    8.5 Income Statement 52
    8.6 Cash Flow and Net Present Value Analysis 53
    8.6.1 Cash Flow 53
    8.6.2 Net Present Value Analysis 55
    8.7 Payback Period of Investment 56
    9 Conclusions 58
    10 References 60

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