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| 研究生： |
黃浩軒 Huang, Hao-Hsuan |
|---|---|
| 論文名稱： |
One-stop Job 商業計畫書 One-stop Job Business Plan |
| 指導教授： |
莊皓鈞
Chuang, Hao-Chun |
| 口試委員: |
許嘉霖
Hsu, Chia-Lin 周彥君 Chou, Yen-Chun |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2021 |
| 畢業學年度： | 109 |
| 語文別： | 英文 |
| 論文頁數： | 54 |
| 中文關鍵詞： | 求職 、廣告 、職缺公布 、人力資源 、搜尋引擎 |
| 外文關鍵詞： | Job search, Advertising, Job posting, Human resource, Search engine |
| DOI URL： | http://doi.org/10.6814/NCCU202100174 |
| 相關次數： | 點閱：89 下載：3 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
One-stop Job is a search engine focused on collecting job information from various job websites and job boards. It uses web crawlers to access web pages within the job websites and job boards to discover web pages that contain job information. These web pages are then added to the search engine index, which includes all the discovered URLs along with several relevant key signals such as keywords, content, and time of publishing. If two or more web pages are closely matched, they will be consolidated into a single result and displayed to job seekers in an easy and simple layout. This will reduce the time and efforts of job seekers in their search for employment.
In addition, One-stop Job offers advertising solutions, including keyword ads and display ads, to help recruiters promote any specific job vacancy and/or any complementary services that will help job seekers to enhance their skills and knowledge. The advertising solutions use a bidding algorithm similar to Google, when a job seeker searches for jobs on One-stop Job, the search engine queries its advertisers looking for a keyword match within its ad groups. If one or more advertisers are bidding on the keywords that One-stop Job deems relevant to the search query, the auction begins. The auction determines whether or not the ad actually shows and in which ad position it will show on the page. This will help reduce the cost and increase ad exposure to a very targeted demographic group for the recruiters and non-recruitment advertisers.
1. General Company Description 1
1.1. Mission, Vision, and Business Philosophy 1
1.2. Current Situation 2
2. Products and Services 11
2.1. The Job Search Engine Service 11
2.1.1. Technology 11
2.1.2. The User Interface 12
2.2. The Advertising Service 14
2.2.1. Keyword Advertising 14
2.2.2. Display Advertising 16
2.3. Pricing for Advertising Solution 16
3. Marketing Plan 18
3.1. Industry Structure 18
3.2. External Analysis 21
3.2.1. Job Seeker Behavior in Taiwan 21
3.2.2. Employment Situation in Taiwan 23
3.2.3. Employee Turnover Rate in Taiwan 24
3.2.4. Taiwan Industry Outlook in 2021 25
3.3. Market Analysis 25
3.3.1. Market Size for Job Seekers 25
3.3.2. Market Size for Recruiter 26
3.3.3. Market Size for Educational Services 26
3.3.4. The Market Opportunities 27
3.4. Competition Analysis 28
3.4.1. Competitors Overview 28
3.4.1.1. 104 Job Bank 28
3.4.1.2. 1111 Job Bank 29
3.4.2. Competition Analysis for Job Seekers 30
3.4.2.1. Strengths 32
3.4.2.2. Weaknesses 32
3.4.3. Competition for Advertisers 32
3.4.3.1. Strengths 34
3.4.3.2. Weaknesses 35
3.4.4. Competitive Analysis Summary 36
4. Business Model Analysis 37
4.1. Value Proposition 37
4.2. Customer Segments 38
4.3. Channels 39
4.3.1. Sales Channel 39
4.3.2. Communication Channel 39
4.4. Customer Relationships 40
4.5. Revenue Streams 40
4.6. Key Resources 40
4.7. Key Activities 41
4.8. Key Partners 42
4.9. Cost Structure 43
5. Management and Organization 44
6. Financial Plan 46
6.1. Start-Up Expenses 46
6.2. Pro Forma Profit and Loss 47
6.3. Projected Balance Sheet 49
6.4. Projected Cash Flow Statement 50
7. References 52
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