在觀光旅遊業前景看好的背景之下，各個城市及城市中的品牌要如何在全球化、均質化的洪流之中，打造自身的獨特性、產生更多價值、爭取更多消費者，是非常實際且值得重視的議題。

過去的研究不乏探討城市規劃或是品牌價值創造的主題，卻鮮少將地方與品牌同時進行討論，然而，地方和品牌之間的關係應是密不可分且互相牽連的。所以，本研究欲討論在今時今日成功創造高附加價值的「風格城市」及「地方風格品牌」，各是如何建構而成?又兩者的依存關係為何?

本研究最終結論得知，風格城市透過「傳統」及「創新」兩大類別下的共七大構面，長期交互作用及積累而成，而風格城市選擇合適的主題構面當作城市發展核心，城市規劃皆以此主題構面去發想，所以能保持風格城市一致且獨特的風格。地方風格品牌則透過鑲嵌於風格城市之中、擷取風格城市的原真性基因，讓風格城市帶給遊客的體驗價值也加值在品牌價值之上，同時又能提升品牌故事的真實性及獨特性，因此能創造極高的附加價值；又地方風格品牌提供給消費者的價值，也會透過不同形式回饋到風格城市之上。風格城市及地方風格品牌對彼此而言，是共依、共存、共創價值的角色。

In the growth prospection of tourism industry, cities and brands within them have encounter new object. How do cities and brands build uniqueness, create more values, and increase customers in trend of globalization and homogenization becomes an extremely practical and worth discussing issue.

Numerous studies focused on Urban planning or Value creating, but barely discussed the place and the brand at the same time. However, the connection between place and brand is strong and inseparable. Therefore, this research aimed at stylish city and local-style brands which successfully create high additional value in nowadays. How did they build, and what was the dependencies between them?

The results of this study show that stylish city was built by long-term accumulation and interaction of 7 facets, which belonged to 2 categories, “Traditional” and “Creative”. Stylish cities choose suitable facet as core of city development and design city planning with chosen facet, in order to remain the consistency and uniqueness of stylish cities. Besides, local-style brands create high additional value through inlaying themselves on stylish city for capturing authenticity and adding tourist’s experiential value to its brand value, in consideration of brought out the realness and distinctness of the brand story. Nevertheless, the values that local-style brands offer to customers return to the stylish city through different ways as feedbacks. Therefore, stylish city and local-style brands are codependent, coexist, and value co-creation role to each other.

一、中文
(一)書籍
1.王志弘、徐苔玲(譯)(2006)。地方：記憶、想像與認同。群學出版。(原作者：Tim Creswell)。
2.李仁芳(2015)。巷弄創業家p.281-283。聯經出版社。
3.阮若缺(2015)。法國宮廷文化的創意美學。遠流出版。
4.郝慎鈞(譯)(1988) 。城市風貌設計。中國建築工業出版社。(原作者：池澤寬)。
5.郝慎鈞(譯)(1988) 。城市風貌設計。中國建築工業出版社。(原作者：池澤寬)。
6.黃宛瑜(譯)(2016)。觀光客的凝視3.0。書林出版。(原作者：Urry & Larsen)。
7.潘桂成(1998)。經驗透視中的空間和地方。編譯館。(原作者：段義孚)。
8.鄭自隆(2014)。文創行銷。五南圖書。
9.盧怡安(2015)。經典巴黎：100個你一定要知道的關鍵品味。商業週刊。

(二)論文
1.林心緻(2010)，日本地方產業品牌識別標誌之研究—以食品產業為例。中原大學商業設計研究所。
2.詹芃儀(2011)，臺北市城市行銷策略之研究：影視目標市場之STP分析， 國立臺北大學公共行政暨政策學系碩士論文。
3.劉思廷(2012)，生活風格、空間氛圍與傳記型創業之探討。
4.劉倩華(2009)，天母地方意象地建構與轉化：布爾喬亞的記憶與認同。國立臺灣大學政治學研究所。
5.蘇莉莉(2015)，中國高端烘焙食品市場之品牌探究-以Ladurée 及Magnolia為例。
6.龔芳儀(2011)，以風土資本探討創意觀光及其資源之整備與營造─以竹山鹿谷地區與臺東光點及池上光點為例。

(三)期刊、雜誌
1.朱竑、刘博(2011)。地方感, 地方依恋与地方认同等概念的辨析及研究启示。华南师范大学学报：自然科学版，(1)，1-8。
2.李文同(2007)。城市品牌塑造及其類型分析。全國中文核心期刊－全國貿易經濟類核心期刊，499，240。
3.黃服賜、王鑫(2004)。從襲產觀光觀點探討台南市永續觀光發展策略。德霖學報「第十九期」。
4.戴有德、陳冠仰、李素馨(2008)。遊憩涉入、場所依賴與場所認同因果關係之研究：以東豐綠色走廊遊憩自行車使用者為例。戶外遊憩研究21(4)：27-57。

(四)網站
1.Ladurée 官方網站：https://www.Ladurée .com/en_int/
2.Ladurée 粉絲專頁：https://www.facebook.com/MaisonLadurée /
3.VICS官方網站：http://www.vics.or.jp/en/index.html
4.よーじや官方網站：https://www.よーじや.co.jp/chinese/
5.WTTC：http://ppt.cc/YB6f6
6.三宅一生官方網站：http://www.isseymiyake.com/
7.中時電子報：http://www.chinatimes.com/newspapers/20160214000249-260102
8.日本美妝網站cosme：http://ppt.cc/zsVHF
9.以「空間力」的氛圍體驗烘托「產品力」：http://ppt.cc/0ILzx
10.生活風格的社會學論述-布赫迪厄社會學的第一課：http://designaslifestyle.blogspot.tw/2007/05/pierre-bourdieu.html
11.京都百年老店△唐長和紙△感受以100年為單位傳承的美感：http://ppt.cc/68sUB
12.林琪香《車多路窄？看京都人以堵車來解決堵車問題！》：https://theinitium.com/article/20160229-culture-column-ron/
13.風格永存的吸菸裝：https://read01.com/BJxPd.html
14.傳統建築與現代節能也能擦出新火花！看京都町屋煥然變身智慧住宅：http://www.mottimes.com/cht/article_detail.php?serial=1109
15.よーじや粉絲專頁：http://ppt.cc/uLilJ

二、英文
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14.Kotler, P. (1986). Global standardization-courting danger. Journal of Consumer Marketing, 3(2), 13-15.

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17.Miller, R. (1997). “Sales from the city”, Marketing, 11 September, pp. 31-4

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20.Relph, E. (1976). Place and placelessness (Vol. 67). London: Pion.

21.Schmitt, B. (1999). Experiential marketing. Journal of marketing management,15(1-3), 53-67.

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23.Sobel, M. E. (2013). Lifestyle and social structure: Concepts, definitions, analyses. Elsevier.

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26.Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of retailing, 85(1), 31-41.

27.Williams, D. R., Patterson, M. E., Roggenbuck, J. W., & Watson, A. E. (1992). Beyond the commodity metaphor: Examining emotional and symbolic attachment to place. Leisure sciences, 14(1), 29-46.