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研究生: 張博凱
Chang, Allen
論文名稱: 創業計劃 內建相機模組
Business Plan – Camera module house
指導教授: 何小台
Ho, Chester
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2011
畢業學年度: 100
語文別: 英文
論文頁數: 40
中文關鍵詞: 創業計劃內建相機模組
外文關鍵詞: Business Plan, Camera module house
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  • CMOS module house, which still enjoys the double digit gross margin in component supply chain, is one of the reasons facilitating the idea of start-up.

    We think this idea is practical and also profitable as we have solid network in high-tech industry, as well as comprehensive knowledge and relatively easier than others to find talent for the team up and to be one of key suppliers in the supply chain in the future.

    In order to make the business plan more structural, we explain the industry, product itself, market trend, market size and potential value we can earn, as well as the key names in the supply chain, including names of suppliers, competitors, and customers.

    Regarding to the business target, we are not aiming the goal too high to be reached. Instead, we set 3-5% of total market share (in Notebook PCs, Tablet PCs, and Smartphones) after 1-2 years business operations. We think this is practical and also profitable as the size of PC and consumer electronics (CE products) are huge, and the earnings is usually surprising even the gross margin is low, as long as the volume is huge enough.

    Acknowledgements ii
    Tables of Contents iii
    1. Executive Summary 1
    2. Business Idea Background 2
    3. Business Idea 4
    4. The Industry 6
    5. Map of Offices and Manufacturing 8
    6. Market Outlook 9
    6.1. Market Trend - Promising Products and Promising Bundle Rate 9
    7. Opportunity Identification 11
    8. Business Model 13
    9. Company Structure and Ownership 15
    10. Goals and Objectives 18
    11. Products 19
    12. Project Design and Development 22
    13. Offered Services 24
    14. Pricing Strategy 26
    14.1. Frameworks for Internal and External Situational Analysis 27
    14.1.1. CamTek’s CMOS module house SWOT analysis 27
    14.1.2. Porter’s 5 Force Analysis 29
    15. Suppliers 31
    16. Customers 33
    17. Competitors 34
    18. Financials 35
    18.1. Start-Up Expenses 35
    19. Projected Income Statement 37
    20. Projected Cash Flow Statement 38
    21. Projected Balance Sheet 39
    22. References 40

    1) CMOS vs. CCD: http://en.wikipedia.org/wiki/Image_sensor

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