跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 沙密
Saint-Preux, Michelet
論文名稱： TransCity, Port-au-Prince 城市的公共運輸計劃
TransCity, A Convenient Public Transportation For Port-au-Prince City
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 42
中文關鍵詞： 公共運輸
外文關鍵詞： Public Transportation
相關次數： 點閱：139  下載：11 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • TransCity, Port-au-Prince 城市的公共運輸計劃

    Essence
    Trans-City is a shuttle bus service for enthusiast commuters who live in Port-au-Prince area. Initially operating six, thirty passenger buses, the company’s goals is to provide affordable, reliable, and safe transportation to its customers, allowing them to avoid the numerous inconveniences that go along with public transportation.
    Service
    Trans-City’s main revenue will come from by riding commuters to the metropolitan area. Our service will enable people to avoid hassles of traffic, giving them more time to enjoy with their family after a daily tired activities.
    Aside from revenue earned from riding fees, Trans-City will generate additional revenue from advertising fees. Trans-City will offer an innovative form advertising (mobile advertising) to others companies who are seeking new way to penetrate their markets.
    Opportunity
    Due to the lack of reliable public transportation, most Haitian rely on Tap-Tap, small buses, to move around the country/cities. Those small buses do not offer the comfort needed for an enjoyable trip, no spacious and comfortable seating. Then, there is a high demanding for convenient, reliable, and safe public transportation in Haiti.
    Competitive Advantage
    Trans-City will differentiate itself over its competitors by offering to the commuters a high quality service, where everyone will feel comfortable to ride in the metropolitan area. Trans-City will offer all comfort needed for a restful trip. With our service, luxury and style are the name of the game.
    Plan to expansion
    Initially, Trans-City will offer its service to three zones in the metropolitan area: Port-au-Prince, Petion-Ville, and Delmas. After Trans-City is successfully established in Port-au-Prince, we would like to expand our service to other major cities in Haiti such as Cap-Haitien, Gonaives, Jacmel and Les Cayes.

    1. Summary 1
    2. Company Overview 3
    2.1. Introduction 3
    2.2. Mission Statement 3
    2.2.1. Strategic Goals 3
    2.2.2. Objectives 3
    2.2.3. Business Philosophy 4
    2.2.4. Value Propositions 4
    2.3. Public Transportation in Haiti 4
    2.4. Core Competencies 6
    2.4.1. Innovation 6
    2.4.2. Quality 6
    2.4.3. Customer Service 7
    2.5. Legal Form of Ownership 7
    2.6. Location and Facilities 7
    2.7. Business Permit 8
    2.8. Start-up Summary 10
    3. Product and Service 12
    3.1. Description 12
    3.1.1. Pricing 13
    3.1.2. Process Flowchart 13
    3.2. Features and Benefits 14
    3.2.1. Convenience 14
    3.2.2. Comfort 14
    3.2.3. Casual Atmosphere 14
    4. Market Analysis 16
    4.1. Market Size and Growth 16
    4.2. Trends Affecting the Market 20
    4.2.1. Political Instability 20
    4.2.2. Insecurity 21
    4.2.3. Gas Price 21
    4.3. Competitions 22
    4.4. Barrier to Entry 22
    5. Strategies and Implementations 23
    5.1. SWOT Analysis 23
    5.1.1. Strength 23
    5.1.2. Weakness 23
    5.1.3. Opportunity 23
    5.1.4. Threats 23
    5.2. Marketing Plan 24
    5.2.1. Customers Research 24
    5.2.2. Target Market 24
    5.2.2.1. Customers 24
    5.2.2.2. Sponsors 24
    5.2.3. Positioning Statement 24
    5.2.4. Product/Service Strategy 25
    5.2.5. Pricing Strategy 26
    5.2.6. Sales Strategy 26
    5.2.7. Revenue Model 27
    6. Management and Organization 29
    6.1. Organizational Chart 29
    6.2. Management Team 29
    6.3. Payroll, Headcount and Projections 31
    7. Financial Plan 32
    7.1. Long-Term Bank Loan 32
    7.2. Break-Even Analysis 33
    7.3. Financial Statements 34
    7.3.1. Projected Profit and Loss 34
    7.3.2. Projected Balance Sheet 35
    7.3.3. Projected Cash Flow 36
    8. Appendixes 37
    References 42

    • Strategic citywide spatial planning: A situational analysis of metropolitan Port-au-prince,Haiti file:///C:/Users/Saint-Preux/Downloads/strategic-citywide-spatial-planning-un-habitat,-2009.pdf
    • Institut Haitien de Statistique et d’Informatique : http://www.ihsi.ht/
    • Ministere de l’Education Nationale et de la Formation Professionnelle : http://menfp.gouv.ht/
    • NationMaster : http://www.nationmaster.com/
    • Le Nouvelliste : www.nouvelliste.com
    • Wikipedia : www.wikipedia.org
    • Larry M. WALTHER & Christopher J.SKOUSEN: THE ACCOUNTING CYCLE. Ventus Publishing ApS, 2009, USA, 98 p.
    • Marco MONGIELLO: INTERNATIONAL FINANCIAL REPORTING. Ventus Publishing ApS,2009, USA, 53 p .

    QR CODE
    :::