TABLE OF CONTENTS
I. Executive Summary 6
Introduction 6
Opportunities 7
Business Concept 8
Market 8
Management and Organization 9
Financial Highlight 9
II. Market Overview 11
Overall Market 11
Targeted Customer 16
Competition 18
III. Company Overview 23
Company Brief 23
Company Ownership 24
Vision 26
Mission 26
Services 26
Key factor of success 27
Goals 27
IV. Product/ Service 29
Product/ Service 29
Customer Value 31
V. Marketing Plan 32
Target Market 32
Product/Service 33
Price 34
Place/ Promotion 36
Promotion 37
VI. Management and Organization 41
Key Personnel Resource 41
Human Resource Management Strategy 41
Founders Equity Split 42
VII. Financial Plan 43
Source of Funds 43
Revenue Forecast 43
Project Cash Flow Statement 44
Project Income Statement 45
Breakeven Analysis 47
Project Balance Sheet 47

LIST OF TABLES
Table 1 Cross-Function Management Team 9
Table 2 Five-year profit 10
Table 3 Enterprise Performance in 2007 – by Size 12
Table 4 Total Available Market in terms of Company numbers 17
Table 5 Total Available Market in terms of Revenue 17
Table 6 Main service that consultation service companies offers in terms of % 19
Table 7 SWOT analysis on consultant service 21
Table 8 SWOT analysis on funding raising 22
Table 9 Master Co. Ltd service prices and scope. 35
Table 10 Master Co. Ltd service prices and expected Net Income 36
Table 11 Master Co. Ltd promotion plan in the year one 38
Table 12 Master Co. Ltd promotion plan in the year two 39
Table 13 Master Co. Ltd promotion plan in the year three 39
Table 14 Five-year sales forecast 40
Table 15 Founders equity spilt 42

LIST OF FIGURES
Figure 1 The share of key performance Indicators held by SMEs and Larger Enterprise. 12
Figure 2 Newly-established SMEs’ Shares of All Newly - established Enterprises and of All SMEs in 2007 16
Figure 3 The SME market segmentation with the share % 17
Figure 4 Revenue forecast 44