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| 研究生： |
陳建佑 Chen, Darren |
|---|---|
| 論文名稱： |
萬海物流部門商業計畫書 Wan Hai Logistics Business Plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2013 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 28 |
| 中文關鍵詞： | 物流 、商業計畫書 |
| 外文關鍵詞： | Logistics, Business Plan |
| 相關次數： | 點閱：80 下載：0 |
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For the shipping industry, due to the financial tsunami of 2008, carriers started to lose huge amount of profit. Further, with new and large size ships were ordered previously, demand and supply in the market became increasingly imbalanced, resulting in a decrease in freight rate levels, which made it even more difficult for the shipping industry to generate profits.
Thus, the aim of this business plan is to create new division and new service in Wan Hai to provide customers with more concrete and comprehensive services. This business plan will be demonstrated by business model canvas to display its core value of the new service. Also, author will use competitive analysis - Market demand and supply, Five Forces and SWOT analysis to analyze the feasibility of the new established service. Last, author will illustrate 5 years financial forecast of the new division to show the sound financial plan of the new business plan.
1. Executive Summary 1
2. Company Overview 2
2.1. Company's Profile 2
2.2. Vision 2
2.3. Short-Term and Long-Term Business Development Plans 2
2.4. Organization Structure 3
3. Product Overview 4
3.1. Product Name 4
3.2. Product Advantages 4
3.3. Customer Segment 5
3.4. Value Proposition 6
3.5. Key Partner 6
3.6. Key Activity 6
3.7. Key Resource 7
3.8. Customer Relationship 7
3.9. Channel 8
3.10. Cost Structure 8
3.11. Revenue Stream 8
4. Pricing Strategy 10
5. Operational Plan 11
5.1. Stage One - Pre-Launch 11
5.1.1. Work and Service Scope 11
5.1.2. Division Structure and Individual Function 12
5.1.3. New Partners Evaluation 12
5.1.4. Standard Operation Procedure 13
5.2. Stage Two - Promotion and Create Service Awareness 14
5.2.1. Advertisement Campaign 15
5.2.2. Sales Team's Activities 16
5.3. Stage Three - Post-Launching Ongoing Activity 17
6. Competitive Analysis 19
6.1. Market Demand and Supply in Shipping Industry 19
6.2. Porter's Five Forces 20
6.3. SWOT Analysis 22
7. Financial Forecasting 25
Appendix 27
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