經營環境的快速變遷與競爭得日益激烈,企業透過策略聯盟以補強自身的弱勢,或強化整體的戰力,已經是合併與購併之外的另外一項主流趨勢。本研究探討各種策略聯盟因素包括:市場競爭因素、產業因素、公司核心能力等競爭環境的因素,及聯盟關係中的策略配適、執行配適與組織配適的問題,希望透過這些構面的分析,能夠更深入的瞭解策略聯盟的行為,及聯盟關係變化的動態過程。而企業如何因應在策略聯盟關係中可能產生的問題,以及對已經產生的問題如何處理則是我們最關心的課題。本研究也嘗試建立一個一般性的觀念架構,有系統的回答策略聯盟有關的問題。經由對以往文獻的整理分析,以及對四個個案公司的深入訪談,本研究得到以下的結論:
一、現在或未來將互相競爭的廠商較難維持聯盟的關係。
二、若聯盟夥伴對於聯盟的重視程度不同,則聯盟關係不容易維持。
三、由於競爭環境是動態的,所以策略配適也是動態的,同理組織配適與執行配適都是動態的。
四、保持策略聯盟型態調整的彈性,才能使聯盟的型態與動態的策略配適與組織配適、執行配適配合。
五、成功的聯盟經驗可以培養互信,造成更多的聯盟機會。
六、策略配適的調整如果涉及到組織配適的調整,便需要考慮組織能力(capability)的問題。
七、將以往的聯盟經驗制度化,可以提高往後策略聯盟的成功機會。
封面頁
證明書
致謝詞
論文摘要
目錄
圖表目錄
第一章 緒論
第一節 研究動機
第二節 研究問題與目的
第三節 研究過程與論文結構
第二章 文獻探討
第一節 策略聯盟的定義
第二節 策略聯盟的動機
第三節 策略聯盟型態
第四節 策略聯盟的管理問題
第一項 聯盟策略之形成
第二項 聯盟對象之搜尋
第三項 談判與訂約
第四項 聯盟關係的執行與管理
第五節 影響策略聯盟關係管理的因素
第一項 策略上配適(strategic fit)
第二項 執行上配適(operational fit)
第三項 組織上配適(organizational fit)
第六節 策略聯盟管理各因素間的關係
第七節 策略聯盟績效之評估
第三章 研究架構與研究方法
第一節 研究架構與變數說明
第一項 研究架構
第二項 變數說明
第二節 研究方法
第三節 研究流程
第四節 研究限制
第四章 企業個案分析
第一節 甲公司
第一項 公司背景╱簡介
第二項 競爭環境
第三項 策略配適
第四項 組織配適
第五項 聯盟績效評估
第六項 策略配適與組織配適之調整過程
第二節 乙公司
第一項 公司背景╱簡介
第二項 競爭環境
第三項 策略配適
第四項 聯盟關係
第五項 聯盟績效評估
第六項 策略配適與執行配適
第三節 丙公司
第一項 公司背景簡介
第二項 競爭環境
第三項 策略配適
第四項 執行配適
第五項 聯盟績效評估
第六項 策略配適與執行配適
第四節 丁公司
第一項 公司背景簡介
第二項 競爭環境
第三項 策略配適
第四項 組織配適
第五項 執行配適
第六項 聯盟績效評估
第七項 策略配適與組織配適
第五節 研究結果整理
第五章 命題建構與個案釋例
第一節 修正理論架構
第二節 命題建構與個案釋例
第三節 其他研究發現
第六章 結論與建議
第一節 研究發現
第二節 對實務界的策略涵義
第三節 後續研究建議
參考文獻
中文部分
英文部分
附錄:深度訪談大綱
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