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參考書目

中文部份

文山報導（民69.）增額中央民意代表選舉台北市木柵區開票結果統計表。295期，2版。王端正（民60.）政黨輔選宣傳之方式與效果之研究。國立政治大學，碩士論文。

天衡（69.）「從候選人政見談選民的選舉」。時報雜誌，54期，4-5頁

台閩地區人口統計—民國六十七年（民68.）。內政部編印，109頁，274-279頁。

林安吉（民60.）大衆傳播媒介對台灣區選舉結果之影響。國立政治大學，碩士論文。林忠山（民69.）「自辦政見在前，公辦政見在後—論選罷法的一個問題」，中國論壇，124期，21.-23.頁。

林東泰（民66.）閱聽人生活方式與其使用大衆傳播之關聯性．國立政治大學，碩士論文。

政大電算中心（民70.）政大統計軟體程式使用手册第一輯。台北市，政大電算中心。徐佳士（民55.）大衆傳播理論。台北市，台北市新聞記者公會。

徐佳士（民67.）「到大衆媒介上打選戰」。綜合月刊，9月號，18.-22.頁。

徐佳士（民69.）「大衆傳播媒介能為選舉做些什麼」。中華民國大衆傳播教育協會（編）大衆傳播與選舉。台北市，中華民國大衆傳播教育協會，41.-47.頁。

袁新勇（民62.）各種傳播對台灣農民投票行為的影響。國立政治大學，碩士論文。

楊孝濚、陳傳非、鄭自隆、蔡格森（民63.）「選舉宣傳策略之效果」。人與社會，1卷6期，59.-61.頁。

二、英文部份

Becker, L.B. and D.C. Whitney (1980) “Effects of Media Dependencies: Audience Assessment of Government.” Communication Research, Vol.7, No.1, 95-121.

Berelson, B., P. Lazarsfeld, and W. McPhee (1954) Voting. Chicago: University of Chicago Press.

Blumler, J.G. and D. McQuail (1969) Television in Politics. Chicago: University of Chicago Press.

Broadbent, D.E. (1958) Perception and Communication.London: Pergamon Press.

Cartwright, D. (1949) ” Some Principles of Mass Persuasion: Selected Findings of Research on the Sale of U.S. War Bonds.” Human Relations, 2, 253.

Greenberg, B.S. (1964) “Person-to-Person Communication in the Diffusion of News Events. “Journalism Quarterly 41: 489-494.

Hayward, F.M. (1976) ” A Reassessment of Conventional Wisdom about the Informed Public: National Political Information in Ghana. “The American Political Science Review LXX: 433-451.

Hiebert, R.E., D.F. Ungurait, and T.W. Bohn (1974) Mass Media: An Introduction to Modern Communication. New York: David Mckay.

Hofstetter, C. R., C. Zukin, and T.F. Buss (1978) Political Imagery and Information in an Age of Television.” Journalism Quarterly 55: 562-569.

Lazarsfeld, P. F. and R. K. Merton (1973) “Mass Communication, Popular Taste, and Organized Social Action,” in W. Schramm and D.F. Roberts (eds.) The Process and Effects of Mass Communication. Urbana: University of Illinois Press.

McCombs, M.E. and L.B. Becker (1979) Using Mass Communication Theory. Englewood Cliffs, New Jersey: Prentice-Hall.

McLeod, J.M. and C.B. Becker (1974) “Testing the Validity of Gratification Measures Through Political Effects Analysis, “in J.G. Blumler and E. Katz (eds.) The Uses of Mass Communication: Current Perspectives in Gratification Research. Beverly Hills: Sage.

McLeod, J.M., and R.R. Rush, and K.H. Friederick (1968-1969) The Mass Media and Political Information in Quito, Ecuador.” Public Opinion Quarterly 32:575-587.

Nimmo, D. (1970) The Political Persuaders. Englewood Cliffs, N.J.:Prentice-Hall.

Robinson, J.P. (1972) “Mass Communication and News Diffusion” in F.G. Kline and P . J. Tichenor (eds.) Current Perspectives in Mass Communication Research. Beverly Hills: Sage.

Robinson, J.P. (1976) “Interpersonal Influence in Election Compaigns: Two Step-Flow Hypotheses.” Opinion Quarterly 40: 304-319.

Rogers, E.M. and F.F. Shoemaker (1971) Communication of Innovations. New York: Free Press.

Rogers, E.M. (1973) “Mass Media and Interpersonal Communication, “ in I.S. Pool et al. (eds.) Handbook of Communication. Chicago: Rand McNally College.

Schramm, W. (1973) Men, Messages, ad Media : A Look at Human Communication New York: Harper & Row.

Wade, S. and W. Schramm (1969) “The Mass Media as Sources of Public Affairs, Science, and Health Knowledge” Public Opinion Quarterly 33: 197-209.

Weaver, P.H. (1975) “Newspaper News and Television News, “ in D. Cater and R. Adler (eds.) Television as a Social Force: New Approaches to TV Criticism. New York: Praeges.

Wright, C.R. (1975) “Social Structure and Mass Communication Behavior: Exploring Patterns through Constructional Analysis, “ in L. Coser (ed.) The Idea of Social Structure: Papers in Honor of Robert K.Merton. New York: Harcourt Brace Jovanwich.